About Jim Pontarelli

Jim Pontarelli is RDW’s President and lead researcher and planner. Over the years, he’s worked on numerous Fortune 100 brands. Endlessly curious about how people think and behave, he recently became a licensed clinical social worker and trained group therapist.
Entries By Jim Pontarelli
  • More Than a Thousand Words

    The first uses of the popular phrase “a picture is worth a thousand words” date back to the early 1900s. Given the exponential rate of inflation since that time, is it safe to say that a picture is now worth two thousand words, or maybe three thousand? I think so. One of my first jobs […]

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  • Same As It Ever Was

    Everything feels new. We are constantly experimenting and feeling our way with new digital media and stimuli, to see what works and what doesn’t. These days, clients and agencies alike are best served to adopt a beginners mind. “In the beginner’s mind there are many possibilities, but in the expert’s there are few,” said Shunryu […]

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  • 7 Steps for Stronger CTA’s

    ‘Tis the season of resolutions! We begin the year with the best of intentions. All too often, we come up short on the follow-through only days or weeks later. This chasm between intention and action is where we live as communicators. Why do our audiences sometimes balk at our calls-to-action? The reasons are complex and […]

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