by Jim Pontarelli | Nov 30, 2016 | Social Media
In the past, I’ve leveled my fair share of criticism at social media and it’s heavy users, even though I …
by Jim Pontarelli | Oct 11, 2016 | Advertising & Creative
It’s official. I am obsessed with understanding what makes people act, or not act, on a stimulus. I know this …
by Jim Pontarelli | Jul 11, 2016 | Advertising & Creative
Recently, I finally got around to reading M. Scott Peck’s classic The Road Less Traveled. Both Peck and The…
by Jim Pontarelli | Jan 25, 2016 | Content Marketing, Strategy
‘Tis the season of resolutions! We begin the year with the best of intentions. All too often, we come up …