• “The medium is the message.” – Marshall McLuhan  We never hear that saying enough.  The strength of media is truly realized when medium and message seamlessly synch together to communicate a story or experience.  IBM’s interactive advertisements are a great example. Why We Like It: 1) Clever and clean execution 2) Impactful consumer engagement 3) Practical […]

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  • With a title like When Responsive Web Design Is Bad For SEO , it’s hard not to want to read the once Twitter-trending article by SEO consultant Bryson Meunier.  While the “responsive site vs. mobile site” debate is not new, SEO considerations add more fuel to the already raging fire.  So does responsive or mobile win? It really boils down […]

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  • Social is As Social Does

    Some business-to-business (B2B) companies think that “going social” means putting up a Facebook page and calling it a day.  Some resist the idea of social media entirely because they don’t see the benefits at all. But these days, “going social” means so much more than being on Facebook. The platforms available in the social world […]

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