• Why Strategic Thinking Is Always In Style

    Ever notice that a Chevy Corvette, from almost any distance, is unmistakably a Corvette? No matter the year or model? Its sweeping curves and robust silhouette have become its signature, thanks in part to its all-fiberglass body construction—a revolutionary concept in 1953 when it premiered. As unlikely as it seems, through multiple generations of design […]

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  • Making Navigation Invisible

    Building an elegant navigation scheme for a client’s site is a critical part of any web redesign, and one of the most difficult. My colleague Pete (whose anecdote I have shamelessly stolen borrowed to inspire this post) explains to our clients that good navigation should be like electricity: it’s invisible, it “just works,” and you […]

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  • Millennials and B2B Purchasing

    “Adult Millennials,” defined as people born between 1979 and 1995, are becoming increasingly responsible for B2B purchase decisions. You might be surprised at their media journey because the media channels you might plan to deploy aren’t necessarily relevant to Adult Millennials. One sure way to engage these B2B decision makers is through (what else?) social […]

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