• PR, Meet VR

    At recent conference for communications professionals, I had the opportunity to sit in on a really inspiring session about the confluence of public relations and virtual reality. Neither is a new concept, but combining them to create a really powerful experience is. So new that few professionals (if any) are doing it…yet.  So, what’s the […]

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  • Ethics and PR…They Should Go Hand In Hand.

    “Oh it’s just another PR stunt put on by those spin doctors!” – said everyone, everywhere… How does a profession that was built around forming relationships, communicating directly with an audience, and maintaining a positive image earn such a horrendous reputation itself? Many people see public relations professionals in a negative light. The vast majority […]

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  • “PR” Is Not A Dirty Word

    “PR” Is Not A Dirty Word Strike that. Yes it is. You see, what we’re doing in the world of “PR” these days has us digging deeper and getting dirtier (in a good way) than ever before. For years, public relations professionals have been labeled a number of unenviable things, most notably “spin doctors” (no, […]

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