Welcome! Here at RDW, we’re driven by the desire to generate positive changes for our clients, our communities — yep, even the world. So, welcome to Proof Positive — where we’ll introduce some of our campaigns that are out there making a big difference. Take a look for yourself. It’s proof positive that what we do works.

The FDA recently allowed blood platelets to be stored for up to seven days (previously five) on one condition: that they be tested with the Verax Platelet PGD® test.

This presented an enormous opportunity for Verax, and we quickly helped them capitalize on it. We created an integrated campaign — print and online ads, a belly-band for the industry’s leading publication, a sales brochure, a 3-D direct mail piece, and more — that immediately began generating six to ten leads a day.

Want to see more? Contact us.

Providence RDW Group
401.521.2700
rdwgroup.com

Boston iFactory/RDW Group
617.440.3160
ifactory.com

Worcester

Portland

RDW Group RIDOH Campaign

For nearly a century, Benny’s has been Southern New England’s favorite store. And for about 20 years, we’ve been helping Benny’s strengthen the bond it shares with its communities and audiences. Recent work features the Rhode Island Children’s Chorus delivering a happy, heartfelt, and engaging version of the family-owned chain’s infectious jingle. Take a look at one of this year’s holiday-season TV commercial, a peek behind the scenes of its production, and some additional footage of this amazing group of talented kids.

Want to see more? Contact us.

Providence RDW Group
401.521.2700
rdwgroup.com

Boston iFactory/RDW Group
617.440.3160
ifactory.com

Worcester

Portland

RDW Group RIDOH Campaign

How do you connect with the hardest-to-reach population who are most at risk from the spread of HIV? Message is simple and non-judgemental: enjoy your sex life… just get tested for HIV. Print, online display ads, posters, bar coasters, and out-of-home ads promote a microsite with links to local testing locations.

UNM-Life-Stories_microsite-300x300

UNM-Life-Stories_microsite-300x300

Want to see more? Contact us.

Providence RDW Group
401.521.2700
rdwgroup.com

Boston iFactory/RDW Group
617.440.3160
ifactory.com

Worcester

Portland

RDW Group UNM Campaign Proof Positive

Once perceived as serving the state’s indigent population, the University of New Mexico Hospitals currently provide unrivaled, high-quality care to all residents of the state and beyond. UNM’s Cancer Center is proof positive indeed. We tell stories in the voices of real patients, and bring to life the emotional impact of expert care. UNM Cancer Center is first out of the gate with TV, print, online banners, and outdoor executions that drive traffic to the “Life Stories” campaign microsite.

UNM-Life-Stories_microsite-300x300

UNM-Life-Stories_microsite-300x300

Want to see more? Contact us.

Providence RDW Group
401.521.2700
rdwgroup.com

Boston iFactory/RDW Group
617.440.3160
ifactory.com

Worcester

Portland