strategy

As a full-service agency, everything we do for you — advertising, public relations, media, website design and redesign, social media — is rooted in your brand’s position in the market. So before we can strategize for you, we must first discover what your brand’s position actually is. To do this, we analyze insights collected during interviews with you and your stakeholders (employees, customers, industry and community leaders), then write and test a range of positioning statements. Ultimately, we build on the one that rings truest for your brand.

We also conduct comprehensive market research that enables us to assess the competitive landscape, determine your place in it, identify your challenges and obstacles, and discover opportunities for success, growth, and improvement. We develop a specific content strategy that describes what you need, when and where you need it, and how we will help you achieve it.

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