• 5 Must Have Elements of Any Higher Education Website

    Many underestimate the importance of having a well optimized website, especially in the field of higher education. Not only is the university’s website a primary resource for campus operations, but it is also the student’s first impression of the organization they are considering. Having a great web presence is a necessary marketing tool and is […]

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  • 5 Ways to Measure the Student Journey

    Years of experience marketing for colleges and universities has taught us that successful campaigns nurture prospects along the path from candidate to enrollee to alum. But how can you measure this path to help you better nurture prospective students? Here we’ve outlined 5 ways you can measure the student journey: 1. Understand your audience Do […]

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  • The Species of CMS

    One of the most critical decisions to make when rebuilding a website is choosing the CMS technology that will underpin ­it. It’s a decision that will impact all of the marketing department, subject matter experts, and IT staff of an organization. They’ll likely interact with this system every day for as long as a decade. […]

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  • Higher Education Marketing Strategy: Why Branding Matters

    Competition increases every day among higher education institutions seeking the best and brightest students. Consumers are now better informed than ever to research and decide upon the school that offers the best fit academically, socially, financially. Even more challenging, it’s a long consideration cycle that often lasts 18-24 months. That’s a significant window to absorb, […]

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