• Why Strategic Thinking Is Always In Style

    Ever notice that a Chevy Corvette, from almost any distance, is unmistakably a Corvette? No matter the year or model? Its sweeping curves and robust silhouette have become its signature, thanks in part to its all-fiberglass body construction—a revolutionary concept in 1953 when it premiered. As unlikely as it seems, through multiple generations of design […]

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  • Making Navigation Invisible

    Building an elegant navigation scheme for a client’s site is a critical part of any web redesign, and one of the most difficult. My colleague Pete (whose anecdote I have shamelessly stolen borrowed to inspire this post) explains to our clients that good navigation should be like electricity: it’s invisible, it “just works,” and you […]

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