For the past several months you and your team have led a branding effort across your university. You’ve facilitated ideation sessions with the Dean and university leaders, soliciting their perspectives. You’ve engaged key audiences and stakeholders including prospective students, current students, alumni, corporate partners, faculty, and staff along the way… diving deep to understand what…
As a higher education marketing communications professional you wear many hats. One day you’re managing a task force comprised of associate deans, high-powered alums and staff in a branding exercise. The next day you’re defending the tactics chosen for your latest enrollment marketing campaign. And every day – yes, every day – you’re living life…
An outline of how to complete a competitive audit and the value of higher education marketing research. For higher education marketers the enrollment cycle can leave you feeling like a hamster on a wheel. Run, run, run… seat a class or cohort… keep running. Did you meet your enrollment goals for the year? Terrific! Expect…
5 Key Attributes of a Killer Landing Page Remember when microsites were all the rage? (Or when the phrase “all the rage” was all the rage? Nah, me neither). It wasn’t long ago that microsites functioned as the exclusive front porch presence for many a marketing campaign. To be fair, microsites are still alive and…
Competition increases every day among higher education institutions seeking the best and brightest students. Consumers are now better informed than ever to research and decide upon the school that offers the best fit academically, socially, financially. Even more challenging, it’s a long consideration cycle that often lasts 18-24 months. That’s a significant window to absorb,…
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