What are UTM parameters? UTM parameters are short pieces of text that are added to the end of a URL in an ad. These parameters send data to Google Analytics that tells you more about where the ad came from, what the content was and what marketing campaign it was a part of. Why…
Have you ever tried to search for your business or service by voice or using a virtual assistant? If your competitors are appearing above you at the top of those searches, you probably haven’t optimized your business listings for voice search. Google has already indicated that voice is the fastest growing form of search, and…
Have you searched for a local handyman, plumber, electrician, or pest control company near you recently? You may have noticed the results look a bit different lately. As you can see in the example below, the top-tier placements for these types of local searches are no longer dominated by traditional paid search ads. Let’s take…
If you’re a new Google Ads user or perhaps just looking to refresh some of your current campaigns, you might be wondering if you should position your brand on search marketing, display, or maybe both? Truth is, both mediums are highly effective when the proper expectations are set and your company’s business goals are the…
Launching a search marketing campaign can be a great way to generate new, qualified leads on your website. One of the reasons we like to recommend paid search (PPC) to our clients is because it attracts inbound leads who are usually further down the funnel and actively searching for your product or service. Everyone wants…
What is Google Tag Manager? Simply put, Google Tag Manager is a free tool offered by Google that allows your marketing team or agency the ability to add and edit your own website tags without involving “the website guy.” Nothing against our fellow web developers, but setting up a remarketing, conversion tracking, or analytics campaigns for clients…
Wondering where to find the nearest Starbucks to get your fall pumpkin spice fix? “Just Bing it!” …said no one ever. Despite underwhelming popularity, Bing is bigger than you think, and while certainly not the most popular search engine, about 33% of all searches in the USA last year were from Bing. While clearly “little…
There’s no doubt that running a successful paid search campaign can be a profitable strategy for your business if done properly. But to get that ROI back, you need to fully understand what you’re getting yourself into. Not surprisingly, Google makes it VERY easy to spend money in AdWords, and things can get out of…
What is Digital Personalization? You’ve been there, sifting through your inbox, deleting irrelevant emails, asking yourself why you get so much junk. Or landing on a company’s homepage only to be overwhelmed with options and left wondering why you came. Consumers decide quickly, often in a matter of seconds, whether or not they like a…
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