When we begin working with a new client, one of the first deliverables we create for them is a sparkling clean new sitemap. A well-planned sitemap outlines how everything on a new site will relate to everything else. It is the heart of a sound information architecture that keeps a site easy to update, manage,…
A web persona is a fictional individual that you create to represent one of your audiences, and it is meant to help you make important decisions in your redesign processes based on user needs. This exercise can feel silly – giving this pretend person a name, picking out a stock image, talking about them like…
When it comes to website accessibility, inclusivity is key (especially in light of new ADA lawsuits). It doesn’t matter how clean your code, how beautiful your design, or how engaging your content, if your website is inoperable to people with visual, auditory, motor, or cognitive disabilities. But making your website accessible does not mean you have…
Many underestimate the importance of having a well optimized website, especially in the field of higher education. Not only is the university’s website a primary resource for campus operations, but it is also the student’s first impression of the organization they are considering. Having a great web presence is a necessary marketing tool and is…
Creating work and sharing feedback with your clients in person is an important part of the creative process. A good working session allows you to take full advantage of a client’s subject matter expertise and to ask questions and refine your work in real time. Similarly, clients can learn more about the process, make the…
Building an elegant navigation scheme for a client’s site is a critical part of any web redesign, and one of the most difficult. My colleague Pete (whose anecdote I have shamelessly stolen borrowed to inspire this post) explains to our clients that good navigation should be like electricity: it’s invisible, it “just works,” and you…
End of content
End of content