man-writing-compelling-content-for-website-landing-page
|

5 Simple Tips For Writing Compelling Landing Page Content

A landing page is a great way to capture attention for your marketing campaign, and it can help guide potential customers along the path to conversion. And because a landing page is designed with a single goal in mind, this is especially true if your site has a lot of content to explore.  Is your…

marketing-banks-credit-unions-banker-meeting-young-couple
|

Banking Doesn’t Have to be Boring: Marketing for Banks & Credit Unions

While banking might never be described with synonyms of “exciting,” there’s no reason banks or credit unions should resign themselves to boring, unimaginative, look-alike marketing campaigns. Here are three ideas to keep in mind when thinking about launching a new campaign for your financial institution. Show your customers that you understand them. Everyone wants high…

person-holding-orange-pen-copywriting
|

3 Tips to Ensure People Want to Read Your Copywriting

Three? Is that all it takes? Yep. Granted, there are many other things that will boost your efforts to ensure your copywriting is read. Strong keywords, up-to-the-minute SEO, actionable analytics… they’re integral to your content marketing strategy. But the tips I’m sharing here are simpler and less sophisticated. Because that’s the kind of guy I…

Person Writing in Note Page with Laptop Open
| |

5 Ways Determine If Your Website and Marketing Copy Need an Update

You recently wrote the latest version of your website and marketing materials. You carefully crafted your messages. You honed lines to meet Facebook character counts, and you expounded gracefully in long-form Instagram posts. You made best guesses at Google algorithms and kept SEO top of mind. You agonized over what was too little information and…

Man Holding Can With String Talking
|

Why Bragging is Great for Your Marketing Strategy.

Go ahead and brag. (But just a little. And only when appropriate.)   As kids, we’re all taught not to brag. That’s good advice in pretty much every aspect of life, but you might want to temper it a bit when you’re thinking about your marketing efforts. They can have greater impact with some well-executed…

rdw-ridoh-hiv-testing-bus-stop-ad

Risqué HIV Testing Campaign Resonates (and Feels Pretty Good)

Last year, the Rhode Island Department of Health asked us to create a campaign that would encourage people to get tested for HIV. Experience has taught us that delivering important messages to niche audiences can be challenging, so we developed several concepts that ranged from the unequivocally safe to the undeniably raunchy. Fingers crossed, we…

End of content

End of content