Email marketing campaigns have long been a highly personalized and effective tool for communication with your audience. It’s a medium that has defied the odds of the rapidly changing winds in digital marketing. It’s even evolved alongside other advances in marketing strategy to maintain its seat as a crucial element in any well-rounded communications plan….
If there are any life lessons learned from Jim Carrey’s 2008 comedy Yes Man (aside from Red Bull not being a substitute for sleep) they would be surrounding the pitfalls of being blindly agreeable. On one hand; saying “yes” can open up your world to new opportunities, eliminate conflict, and oftentimes feel easier. On the…
“There’s an app for that!” This iconic phrase coined (and later trademarked) by Apple in the mid-2000’s has shown to be borderline prophetic as the rest of the mobile phone market followed suit with a top priority on their developer ecosystems. From 2011-2017, the Apple App Store alone saw in increase of over 2 million new…
When stepping into development of any social media marketing strategy, there can be an overwhelming plethora of options for where your content can make it’s home. Sure, you’ve heard of the more traditional networks such as Facebook, Twitter, Instagram, and others – but you may not have taken as deep a dive into the powerful…
Amongst many of the social networks, LinkedIn has come a particularly long way. What was once pigeonholed as a living resume for job seekers and feeding ground for hungry recruiters, is now a bustling community of active professionals in all industries. Here is where modern thought leaders are born, ideas are exchanged, and networks are…
One of the most useful aspects of social media marketing is the capacity for public, two-way conversation with your audience. For many, it’s also the most terrifying. The good news is there are plenty of ways to ensure you’re managing the activity on your properties while avoiding censorship in social media. Reviews, comments, shares, reactions,…
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