60 Second POV: IBM Interactive Advertisements

60 Second POV: IBM Interactive Advertisements

“The medium is the message.” – Marshall McLuhan 

We never hear that saying enough.  The strength of media is truly realized when medium and message seamlessly synch together to communicate a story or experience.  IBM’s interactive advertisements are a great example.

Photo Source: Wired.com

Photo Source: Wired.com

Why We Like It:

1) Clever and clean execution

2) Impactful consumer engagement

3) Practical and functional 


Meghan Maiorana is a Media Strategist at RDW Group. Calling her “media maven” and “bocce boss,” wouldn’t do her justice….but hey, we tried. 

Comments

comments