“The medium is the message.” – Marshall McLuhan
We never hear that saying enough. The strength of media is truly realized when medium and message seamlessly synch together to communicate a story or experience. IBM’s interactive advertisements are a great example.
Photo Source: Wired.com
Why We Like It:
1) Clever and clean execution
2) Impactful consumer engagement
3) Practical and functional
Meghan Maiorana is a Media Strategist at RDW Group. Calling her “media maven” and “bocce boss,” wouldn’t do her justice….but hey, we tried.
Calling her “media maven” and “bocce boss,” wouldn’t do her justice….but hey, we tried.
