“The medium is the message.” – Marshall McLuhan
We never hear that saying enough. The strength of media is truly realized when medium and message seamlessly synch together to communicate a story or experience. IBM’s interactive advertisements are a great example.
Why We Like It:
1) Clever and clean execution
2) Impactful consumer engagement
3) Practical and functional
Calling her “media maven” and “bocce boss,” wouldn’t do her justice….but hey, we tried.