Expertise. Opinions. And some fun.

Our blog posts cover marketing-related issues that run the gamut from technology to psychology.
To keep things really interesting, we also feature occasional profiles of our team members. Dig in.

What are Google Local Services Ads?

What are Google Local Services Ads?

Have you searched for a local handyman, plumber, electrician, or pest control company near you recently? You may have noticed the results look a bit different lately. As you can see in the example below, the top-tier placements for these types of local searches are no...

Presenting Preston, iFactory IA/UX Designer

Presenting Preston, iFactory IA/UX Designer

Help us give a warm welcome to Preston Naclerio, the newest IA/UX Designer on our iFactory team. Preston comes to us with a BA in Visual Design from Curry College and certifications in HTML5, CSS3, and User Experience Design. Take a minute to learn a little more about...

2019 Holiday Marketing Trends

2019 Holiday Marketing Trends

The holidays are always one of the most wonderful times of the year. For many, it’s the season to wind down and enjoy time spent with family and friends, but marketers know it’s also a great time to generate new leads. But which trends will make an impact on your big...

6 Key Elements of a Strong Digital Framework

6 Key Elements of a Strong Digital Framework

These days, everyone is doing digital marketing. But that doesn’t necessarily mean they’re doing it well.  Digital is continuing to grow and change rapidly and remains one of the most effective ways for businesses to hone in on new customers and expand their reach...