5 tips to keeping your media interview on track and on message We haven’t all been there, but we’ve certainly all seen it – a media interview gone wrong. Nerves, a slip of the tongue, being taken off guard, misinformation, disinformation, or no information at all… these situations can all set the stage for PR […]
A look at four aspects of digital marketing and what they bring to the (virtual) table. We’re long past the days where digital marketing is a trend, but relatively speaking it is still in its formative years when compared to non-digital mediums such as print, outdoor, and terrestrial radio. Digital strategies and the approaches and […]
Three lessons from a (wannabe) gardener on how to optimize your marketing campaign, integration and outcomes. If you’re a gardener, you’re already excited about this parallel. If you’re not, you probably thinking I’ve just lost it… but give me a minute here. Cultivating your marketing campaign goes beyond the obvious “grow your garden/grow your business” […]
You know our story here – we’re all about driving positive change. It’s in our blood. And it’s our greatest passion – and compliment – to partner with our clients in making it happen. Earlier this month, we were honored to celebrate the accomplishments of two of our clients as 2018 Bell Ringers Award winners. […]
Learn how to begin entrusting your company and brand voice to your PR/communications agency – and strengthen it. Sound is one of our five senses. Heavily influenced by “voice,” it is the foundation of how we perceive and are perceived by others. When you partner with a PR/communications agency, you put a significant amount of […]