In the past, I’ve leveled my fair share of criticism at social media and it’s heavy users, even though I work in the business. It’s easy to do. That was before I met Dr. Amy Banks, MD. Amy directs the advanced training program at the Jean Baker Miller Institute at the Wellesley Centers for Women. […]
It’s official. I am obsessed with understanding what makes people act, or not act, on a stimulus. I know this because this is my third blog post on the topic. I’ve come to the conclusion that almost anyone can “do” advertising. Getting your message in front of your audience is relatively simple. But activating behaviors […]
Recently, I finally got around to reading M. Scott Peck’s classic The Road Less Traveled. Both Peck and The Road became a sensation when the book was published almost 40 years ago. It remained on the New York Times bestseller list for more than a decade, and created a burgeoning category of self-help literature. According […]
‘Tis the season of resolutions! We begin the year with the best of intentions. All too often, we come up short on the follow-through only days or weeks later. This chasm between intention and action is where we live as communicators. Why do our audiences sometimes balk at our calls-to-action? The reasons are complex and […]
William James and Josiah Royce, near James’s country home in Chocorua, New Hampshire in September 1903. James’s daughter Peggy took the picture. On hearing the camera click, James cried out: “Royce, you’re being photographed! Look out! I say Damn the Absolute!” Facebook has reached and continues to grow beyond its long-heralded customer base of 1 billion users. That’s […]