Today’s marketers have a seemingly (and exhaustingly) endless number of ways to target their audiences, especially with the proliferation of various digital platforms. We can target by location, profession, personal interests, search terms, and even previous visitors to our websites. Marketers use a combination of these methods to varying degrees. But the end goal is […]
About Keith Marshall
Higher education marketing and communications master…literally. While pursuing his Masters of Science in Advertising at Boston University, Keith brings his book smarts and 12-years of real world experience to the table to make their proverbial cash register ring.
Entries By Keith Marshall
- August 21, 2013