About Marisa Meyers

Marisa is an expert digital marketing strategist with 8 years’ experience and an unhealthy obsession with zombies. When she isn’t helping clients develop buyer personas, map customer journeys or otherwise navigate the complex world of digital marketing, you will find her binge watching all 6 seasons of the Walking Dead.
Entries By Marisa Meyers
  • Is Marketing Automation Right For You?

    9 stats to help you decide whether you’re ready for marketing automation This post is the first of a 3-part series. In the last 10 years, the number of digital marketing solutions has grown swiftly as have the duties of marketers. Marketing teams today must straddle CMSs, CRMs, ESPs, analytics tools and an ever-growing number […]

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  • 6 Factors for Better Buyer Personas

    What is a buyer persona? Have you ever been served an ad for jeans that better suit your mom? Or received an email hyping pool cleaner in the dead of New England winter? It’s likely that the companies behind those promotions don’t understand or simply don’t deploy buyer personas. Buyer personas are representations of ideal […]

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