As the calendar has flipped into 2019, consumers have been hit with a couple of high profile advertisements from companies aiming to directly target the shortcomings of their competitors. While this phenomenon is certainly nothing new in our industry, today’s social media culture leads to increased eyeballs, discussions, and criticisms. And while these ads have […]
Recently, I had the opportunity to attend several focus group sessions. The goal of these sessions was to select a brand position and a creative direction for a new campaign for one of our clients. I was excited to attend because as the art director, I typically work behind the scenes — brainstorming, concepting, designing, presenting, […]
It’s our weekly Sunday night dinner at the Johnson house. My mother usually cooks a healthy, organic dish, typically containing about 23 ingredients from Whole Foods. My brother sits on the couch working on his computer while my father teases me about being the “shopper” in the family. “Need help picking something out? Sure, ask […]
A few years ago, I completed RISD’s continuing education program for Graphic Design. During that time, I developed skills ranging from typography to semiotics. In addition to those studies, conceptual design was the most important skill that I learned. “Trust the process” was my mantra, and no matter how difficult the design challenge, I found […]