About Sarah Keefe

Sarah Keefe is an RDW intern and a senior at Hamilton College. An economics major, her work this summer has focused on bridging her academic studies to applied consumer behavior and decision making.
Entries By Sarah Keefe
  • 3 Incentives Behind Effective Marketing

    Economics is a hidden piece of advertising and marketing. It can explain the many reasons why people make certain choices and take specific actions. Freakonomics by Steven D. Levitt and Stephen J. Dubner looks at “the hidden side of everything.” Their perspective is important to marketers because the authors explain the incentives behind everyday consumer […]

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