Even if you have an in-house marketing team, there are a number of benefits resulting from working with a qualified marketing agency. I know, big surprise, a blog from a marketing agency about the benefits of working with one. But, all biases aside, it’s important to understand a few key reasons working with a marketing […]
We all know content marketing is important for healthcare organizations, and many appear to be doing an effective job getting the ball rolling creating content for their institution. One of the questions we hear most often from our clients in healthcare is how to create content that resonates with their audience, in addition to adding […]
With so much emphasis on content marketing and inbound, oftentimes marketers feel pressure to churn out stacks upon stacks of content, in the form of blog posts, videos, downloadable resources (don’t forget to gate the content!), social media posts, infographics, and more. The demand for such content can be daunting, and most marketing teams aren’t […]
I recently read an article from Entrepreneur about easy ways to market your business for free. As someone who works at an advertising and marketing agency, this made me cringe for a number of reasons, the most important that this simply isn’t true. The post riddles off recommendations like growing your social media following, developing […]
It seems the business world has finally figured out just how much they need social media. Not having a presence is almost as rare as lacking a website. Organizations in even the most “old school” of industries are asking you to find them on Twitter (ironic, now that twitter is considered a dying network). With […]
Earlier this year I wrote a post about why it’s important for marketers to remember that our strategies cannot—and should not—be 100% dependent on measurement. While this is still something I believe in right down to my very core, let’s be honest, nowadays if you’re not measuring, are you even marketing? With this in mind, […]