For years, those who toil in the world of public relations have hung their hat on the unique craft necessary to help shape and control the message. We’ve spent years mastering the nuances of different industries. We know just who to call when the need strikes, and although we sometimes get a bad rap, public […]
By now you may have heard about a new set of laws being about to take effect in the EU, called the General Data Protection Regulation (GDPR). While we, and many of those reading are likely doing business in the United States, it is still important to know about these new laws, and how they […]
There are lots of things that can drive marketers crazy. Unsolicited sales calls, poorly targeted vendor emails, and missing out on the last slice of pizza in the break room. One of the main pain points we experience comes when working with websites. A web design fail, you might say. There are lots of elements […]
One of the most important foundational elements of your brand is your website. Among assets like your social properties, apps and other owned channels, your website is a primary representative of your organization. In order to make the right impression, it’s important your site is functioning at its best. Not only does it need to […]
In 2016, lead generation was the single most important goal for B2B marketers. Not only do we want more leads, we want better ones. More qualified leads. Leads that lead to conversions and increased revenue. But how do we define leads? And how do we decide which ones to focus more attention on? How to […]