From pumpkin pie to giving thanks, latkes to tree decorating, and office parties to New Year celebrations, the holiday season is hectic for everyone. These 2018 Holiday Marketing Trends will help you spark the interest of followers that may seem too busy shopping and preparing for the “most wonderful time” of the year.
Creating a holiday marketing campaign can generate leads for the new year. I’ve made my list and checked it twice so make sure to unwrap these 2018 Holiday Marketing Trends and learn how you can apply them to your campaign.
Infographics are a great tool to utilize for your holiday campaign this season. Infographics can be visually appealing, while simultaneously containing substantive information. Additionally, they are translatable to all social media platforms which allows for more exposure and lead potential. Banner Health uses infographics during the holiday season to educate their clients on prevention and treatment of common seasonal illnesses along with healthy eating options during tempting parties and gatherings. Last year, they posted a comparison table of Halloween Treats, revealing which are the better options for lower calories and higher nutritional value.
Stories on Snapchat, Instagram, and Facebook are smart outlets to reach your audiences. With this more casual approach, posts only appear for 24 hours (unless you want to save it to your profile on Instagram). Rather than seeing a formal, ultra-polished post, stories provide a peek behind the scenes, showing the real people that are your organization. Use this outlet to showcase your employee culture during this festive time of year. You can also utilize this opportunity to offer viewer discounts by swiping up and being redirected to the landing page of your choice. Your approach needs to convey some incentive to swipe, since the story is only available for 24 hours (unless you decide to extend the period of time or repost).
During the holidays, you want to show your clients, customers and prospects that you care. It’s also a great time to keep the conversation flowing. Have your followers tag their friends and comment about your products, services or organization. Timely responses and acknowledgments translate into open communication and improved customer satisfaction. Don’t be like the Grinch and forget about the holidays, sending only marketing or advertising emails will get you on the naughty list. Supplement your traditional efforts by sending an e-card or gif to demonstrate holiday spirit! Below, Mutual of Omaha shared their customer appreciation and holiday spirit with this e-card.
“The best way to spread Christmas cheer is singing loud for all to hear” (Elf, the movie). In fact, 78% of people watch online videos every week, and 55% watch them every day. Posting videos for your social media feed can increase engagement while at the same time helping you earn new followers or customers. Most importantly, you should keep your message fun and be relatable to your organization’s offering. Your video should reinforce or support your corporate mission. Watch how George Mason University emphasizes their student diversity.
Pop up Experiences
During the month of December, shopping is at an ultimate high and students are on winter break. A great way to respond to consumer shopping demand and a demographic with plenty of free time might be to launch a holiday experience this season. This could include a pop up store or perhaps a fun game or activity all ages can enjoy. In fact, “More and more millennials are living for experiences; actually 72% of millennials prefer to spend their income on experiences instead of material things.” Convenience and immediacy are major factors to consider when purchasing gifts, going to a restaurant, or looking for something fun to do! Rather than only offering an online platform for customer’s to find your product, try a physical store location or experience. This new trend might be a jolly way to expand your brand, generate engagement and gain new customers. These examples show how these experiences can transcend verticals and subject matter.
Tips from our favorite 2018 Holiday Marketing Trends
- Keep your content captivating and interesting to catch your audience’s attention
- Who doesn’t love a good infographic? Incorporate the holidays into your strategy.
- Utilize stories to demonstrate employee culture and promote limited sales
- Send an e-card or gif to celebrate “the most wonderful time of the year”
- Create an engaging video to increase engagement and holiday cheer
- Most importantly, in any holiday marketing, reinforce your corporate mission
- A pop up experience satisfies the need of consumer convenience and also exposes your services to the public
Brooke is a junior double major in Public Relations and Communications with a Theatre minor at the University of Rhode Island. She is a Social Media intern at RDW Group who loves to play tennis!