Display advertising often gets a bad rap. And it makes sense: many display ads have been deployed to the masses only to miss their targets and be ignored by an ever-evolving customer. Although today we are armed with technology that allows for hyper-targeting, the truth is that display ads cannot be counted on to directly […]
With 90% of students researching colleges and universities online, institutions who practice inbound marketing for higher education are better positioned to engage prospective students along their path to admission. For would-be students, applying to college is more stressful now than ever before. Choices abound, competition is stiff, and tuition is high. Some prospective students will ditch a […]
We’re often asked when it comes to influencer marketing whether bigger influencers equate to greater returns. The discussion of whether to use a macro influencer versus a micro influencer has gained a lot of attention in the last few years and for good reason. As social media and digital PR continue to dominate, influencers are […]
An outline of how to complete a competitive audit and the value of higher education marketing research. For higher education marketers the enrollment cycle can leave you feeling like a hamster on a wheel. Run, run, run… seat a class or cohort… keep running. Did you meet your enrollment goals for the year? Terrific! Expect […]
Google AMP is short for Accelerated Mobile Pages. It allows for mobile versions of webpages to load almost instantaneously. The largest benefits include: Speeding up mobile loading due to cutting down on unnecessary elements in the web page Allowing News articles and blog posts to show up on the Google News Carousel Boosting Rankings in […]