Tracking your site performance is essential to understanding your audience and the customer journey. There are multiple solutions available for tracking your site’s performance, but one of the easiest to implement (and with the lowest barrier to entry) is Google Analytics. For those of you unfamiliar with Google Analytics, it is a free solution (up […]
Your organization probably isn’t spending enough time or effort on your email marketing strategy. While many businesses consider themselves to be utilizing the tactic—93% of B2B marketers to be exact—we find that most aren’t taking full advantage of email marketing. After all, your audience is there; active email accounts are expected to hit 5.6 billion […]
If you’re a new Google Ads user or perhaps just looking to refresh some of your current campaigns, you might be wondering if you should position your brand on search marketing, display, or maybe both? Truth is, both mediums are highly effective when the proper expectations are set and your company’s business goals are the […]
Higher education institutions are not all the same and neither are their prospects for that matter. As the higher ed space continues to become saturated, the harder and more essential it becomes for higher ed marketers to recruit and communicate effectively with their “ideal” prospects. Similar to other transactions in our modern digital and information […]
Social media has become an integral part of any brand’s strategy, but with the frequent changes to the landscape it can be hard to keep up. Now that we’re a couple months into 2019, here are some of the social media tips and trends to keep in mind this year. Quality Trumps Quantity We recently […]