Thanksgiving is just around the corner! This, of course, means everyone is anxiously preparing to inhale mass quantities of delicious food like a Dyson vacuum taking to that hard-to-reach corner of your bedroom after years of neglect. It also means that we’re nearing the end of the calendar year, and your organization is likely fine-tuning […]
These days, everyone is doing digital marketing. But that doesn’t necessarily mean they’re doing it well. Digital is continuing to grow and change rapidly and remains one of the most effective ways for businesses to hone in on new customers and expand their reach efficiently. But, if your digital marketing efforts aren’t grounded in a […]
You recently wrote the latest version of your website and marketing materials. You carefully crafted your messages. You honed lines to meet Facebook character counts, and you expounded gracefully in long-form Instagram posts. You made best guesses at Google algorithms and kept SEO top of mind. You agonized over what was too little information and […]
Navigating your way through a multi-channel marketing campaign is no easy task, especially when it comes to making crucial decisions on what’s working and what’s not. For Amazon retailers, that process just got a whole lot easier with Amazon Attribution. What is Amazon Attribution? Amazon’s attribution feature presents a unique opportunity to measure the ROI and attribute […]
Nowadays, there’s a website for everything (or almost everything) and the growing competition for your visitors time and attention is something that you can’t ignore. So what’s a marketer to do? A growing technique called Website Gamification can successfully set you apart from the others and is proving to be more fun and engaging for […]