Higher education institutions are not all the same and neither are their prospects for that matter. As the higher ed space continues to become saturated, the harder and more essential it becomes for higher ed marketers to recruit and communicate effectively with their “ideal” prospects. Similar to other transactions in our modern digital and information […]
Social media has become an integral part of any brand’s strategy, but with the frequent changes to the landscape it can be hard to keep up. Now that we’re a couple months into 2019, here are some of the social media tips and trends to keep in mind this year. Quality Trumps Quantity We recently […]
Achieving successful marketing measurement is no easy task. While the concept is one most marketing leaders can understand, actually putting a marketing measurement plan into place poses the greatest challenge. After creating successful approaches for clients over the past several years, we want to share some of our insights with you. Here are the 5 […]
People searching for health-related information online is up 62%, amounting to about 93 million Americans and 80% of internet users. Is your healthcare institution meeting them where they are and providing them with the information they want? Here’s how digital advertising for healthcare can help you succeed. Hospital advertising has become much more competitive over […]
If there are any life lessons learned from Jim Carrey’s 2008 comedy Yes Man (aside from Red Bull not being a substitute for sleep) they would be surrounding the pitfalls of being blindly agreeable. On one hand; saying “yes” can open up your world to new opportunities, eliminate conflict, and oftentimes feel easier. On the […]