In recent years, many higher education institutions have started to expand their social media presence. Not only does social media help to engage current students, but it allows prospective students to feel like part of the school community before they even arrive on campus. Social media also gives alumni an easy, accessible way to stay […]
Tracking your site performance is essential to understanding your audience and the customer journey. There are multiple solutions available for tracking your site’s performance, but one of the easiest to implement (and with the lowest barrier to entry) is Google Analytics. For those of you unfamiliar with Google Analytics, it is a free solution (up […]
Your organization probably isn’t spending enough time or effort on your email marketing strategy. While many businesses consider themselves to be utilizing the tactic—93% of B2B marketers to be exact—we find that most aren’t taking full advantage of email marketing. After all, your audience is there; active email accounts are expected to hit 5.6 billion […]
If you’re a new Google Ads user or perhaps just looking to refresh some of your current campaigns, you might be wondering if you should position your brand on search marketing, display, or maybe both? Truth is, both mediums are highly effective when the proper expectations are set and your company’s business goals are the […]
Higher education institutions are not all the same and neither are their prospects for that matter. As the higher ed space continues to become saturated, the harder and more essential it becomes for higher ed marketers to recruit and communicate effectively with their “ideal” prospects. Similar to other transactions in our modern digital and information […]