• What Is Content, Exactly?

    Regardless of your role in an organization, you are going to encounter the word “content” at some point. This seemingly elusive concept is the key to achieving a successful digital experience. Good content surprises, delights, and helps users, and the best examples keep users coming back for more. You’re reading this blog post because you know this […]

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  • Why You Need a Digital Measurement Plan

    What is a digital marketing measurement plan and why do you need one? Nowadays most marketers know the importance of measuring their marketing campaigns. As my colleague Sarah recently wrote, “if you’re not measuring, are you even marketing?”. You might already know that you want to measure, but what about how you measure and why […]

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  • Millennials and B2B Purchasing

    “Adult Millennials,” defined as people born between 1979 and 1995, are becoming increasingly responsible for B2B purchase decisions. You might be surprised at their media journey because the media channels you might plan to deploy aren’t necessarily relevant to Adult Millennials. One sure way to engage these B2B decision makers is through (what else?) social […]

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