“Adult Millennials,” defined as people born between 1979 and 1995, are becoming increasingly responsible for B2B purchase decisions. You might be surprised at their media journey because the media channels you might plan to deploy aren’t necessarily relevant to Adult Millennials. One sure way to engage these B2B decision makers is through (what else?) social […]
It’s easy to write off the hyper-connected, instant gratification-heavy world we live in as shallow or insipid. With everything so available all the time (and given an equal platform), how do we differentiate the endeavors and movements that carry meaning from those that are simply trying to show us “Ten Easy Crockpot Recipes” to get […]
Copyblogger has a great podcast run by Demian Farnworth called Rough Draft– in these under-ten-minute recordings he delivers surprising and powerful information on writing for the web. This past week explored the well-touted theories that if it’s long, forget about it, because millennials won’t read it.
The most popular online social platforms serve as a budding environment for the healthcare industry, providing arguably the most timely and reliable places for consumers to find the information they need. Despite this, the healthcare industry had been relatively slow on the draw in developing robust and effective social and digital strategies for their organizations.