• Millennials and B2B Purchasing

    “Adult Millennials,” defined as people born between 1979 and 1995, are becoming increasingly responsible for B2B purchase decisions. You might be surprised at their media journey because the media channels you might plan to deploy aren’t necessarily relevant to Adult Millennials. One sure way to engage these B2B decision makers is through (what else?) social […]

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  • Top 3 Social & Digital Trends for Healthcare

    The most popular online social platforms serve as a budding environment for the healthcare industry, providing arguably the most timely and reliable places for consumers to find the information they need. Despite this, the healthcare industry had been relatively slow on the draw in developing robust and effective social and digital strategies for their organizations. 

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