There’s a lot of talk these days about the challenge of “hard to reach” audiences. Many times, these demographic groups or population segments are not truly difficult to engage. They just live outside the daily experience and cultural competence of many agency and client communicators. How can your healthcare institution – which actually does the […]
For me, it was a sobering departure. I am predisposed to look at the lighter side of virtually everything with which I come into contact. But, hard as I tried, there was nothing light or humorous I could find about cancer. It may seem odd, then, that it would translate into some of the most […]
Last year, the Rhode Island Department of Health asked us to create a campaign that would encourage people to get tested for HIV. Experience has taught us that delivering important messages to niche audiences can be challenging, so we developed several concepts that ranged from the unequivocally safe to the undeniably raunchy. Fingers crossed, we […]