‘Tis the season of resolutions! We begin the year with the best of intentions. All too often, we come up short on the follow-through only days or weeks later. This chasm between intention and action is where we live as communicators. Why do our audiences sometimes balk at our calls-to-action? The reasons are complex and […]
With the startup community creating new markets across the United States and world, governments are beginning to find ways to regulate them in order to receive proper taxation. Many startups are within regulated markets – for example biotech and pharma– however many new businesses and their markets are not, such as fantasy sports betting sites […]
Do you know how many emails were sent on Black Friday via Mailchimp? Nearly, 1.2 billion, a Mailchimp record. Now that holiday shopping season is in full swing, you’re probably wondering how you can best position your brand in order to cut through the noise and finish the year off strong. Let’s talk holiday email […]
Becoming a better proofreader is a lesson in ego checking. You can’t be a content powerhouse all by yourself, which means being open to editing. When The Beatles said “I get by with a little help from my friends,” they were actually talking about proofreading.