• The Species of CMS

    One of the most critical decisions to make when rebuilding a website is choosing the CMS technology that will underpin ­it. It’s a decision that will impact all of the marketing department, subject matter experts, and IT staff of an organization. They’ll likely interact with this system every day for as long as a decade. […]

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  • 7 Things that Make WordPress Great

    One of the most popular brands on the web today is WordPress. According to w3techs.com, 24% of all websites use WordPress, which is 59% of websites with a Content Management System (CMS—that’s an easy-to-use interface for non-programmers to change website content). With these kinds of numbers, you’re sure to have been on a WordPress site. […]

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  • Working For a Client Means Working With a Client

    Client satisfaction is one of the most important measures of a successful business. Here, at iFactory, we pride ourselves, not only in the work we produce but also our successful customer relationships. The push and pull of the creative process, however, sometimes poses a risk to satisfaction. Clients often are bound by logical concerns and considerations. […]

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  • Making Navigation Invisible

    Building an elegant navigation scheme for a client’s site is a critical part of any web redesign, and one of the most difficult. My colleague Pete (whose anecdote I have shamelessly stolen borrowed to inspire this post) explains to our clients that good navigation should be like electricity: it’s invisible, it “just works,” and you […]

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