Expertise. Opinions. And some fun.

Our blog posts cover marketing-related issues that run the gamut from technology to psychology.
To keep things really interesting, we also feature occasional profiles of our team members. Dig in.

My father always encouraged me to be “a jack of all trades and a master of none.” At first I wasn’t sure what he was talking about, but as I grew older I realized what this advice meant to him — and how he expected me to use it in my own development.

You see, he felt that being a well-rounded person is much more valuable to a sense of personal contentment (and to society in general) than dedicating oneself to being perfect at one pursuit. He believed that the former would prevent me from developing any sense of superiority, and that the latter would lead me to delusions of grandeur.

In my position here at RDW, being a jack of all trades has served me well. Every day, I’m involved in a wide variety of issues that force me to draw on a host of different skills and traits — assets that never would have evolved into my “bag of tricks” if I had specialized in one specific thing.

As content manager for the creative department, I’ve become very familiar with the intangibles we deal with — from deadlines, schedules, and client goals, to the always-changing intricacies of production files, digital formats, and software capabilities. I’m also constantly working with the physical aspects of our work — from computers, hard drives, and printers, to handmade mock-ups of brochures and whatever else we create.

I love the fact that I have to think about so many different things every day. One minute I’m troubleshooting a software issue, and the next minute I’m helping to streamline a process. Or looking for an intuitive resolution to a recurring miscommunication. Or building a wooden platform for a photo shoot. Or simply finding a lost piece of electronic art in our ever-growing archives of work.

My job has many variables, and I use an array of skills to help keep the workflow moving. For me, content management has become more a quest for personal and professional contentment than just a job where I help keep things in order. And being a jack of all trades is the most valuable asset I have in my quest. Thanks, Dad.