Say hello to the newest Search Engine Marketing (SEM) Specialist on the RDW team, Jessica Manchester. With a love for creative thinking and solving puzzles, we’re confident she has what it takes to help your campaigns succeed. Take a minute to learn a little more about her and why we’re so excited to have her on the team.

1. What is your favorite part about working in search and analytics?

(Almost) instant gratification. I get to see updates close to real-time on the analytics end so I can adjust when needed. I feel it’s similar to being in front of an audience who claps or boos so you know what you’re supposed to be doing next. I’m a theatre nerd, so it makes me feel at home in a way.

2. Who’s your idol? Why?

Elle Woods – “To thine own self be true” and incorporate pink into your everyday routine however you can.

3. Cat person or dog person? Why?

I guess I have to say dog person now – We ended up with Charlie, my puppy, while we were looking for a kitten. He’s become my best friend and closest companion, but anytime he’s in trouble, I like to remind him that he was supposed to be a cat.

4. Favorite karaoke song?

Shake It Out by Florence and the Machine

5. What’s your background (educational)?

I have a BA in Public Relations and a minor in communication. I’ve always loved to perform and entertain, so I tried to find a way to channel that energy into my professional life.


Welcome, Jessica! We’re looking forward to seeing your creativity in action.