• Because Click it or Ticket is such an important movement, we feel very strongly about spreading awareness to motorists and passengers everywhere. The new approach highlights common myths about buckling up, calls out the ways drivers dodge their belts, and educates us about the dramatic impact seat belt safety can make.   Here are some of our favorite pieces of the campaign: […]

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  • Last week, I had the pleasure to visit with Edesia Global Solutions in Providence, Rhode Island. What they do may seem simple, yet it is profound. They manufacture food supplements, shipped all over the globe, to meet the most basic nutritional needs of starving children – whatever the reason. This is done through agreements that they have in place […]

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  • Today’s marketers have a seemingly (and exhaustingly) endless number of ways to target their audiences, especially with the proliferation of various digital platforms. We can target by location, profession, personal interests, search terms, and even previous visitors to our websites.  Marketers use a combination of these methods to varying degrees. But the end goal is […]

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  • Responsive. Trustworthy. Dependable. Social. Examples of words that are overused, misused, or never used to describe a brand (note: you’re in a tough spot if you can’t use any of those listed). But there’s one word that’s quickly making its way back to that list, and for that matter, to the top of the list. Human. Yes, it’s terribly […]

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  • iFactory, our interactive agency, is hosting a complimentary AFTERPARTY in their new office on 87 Summer Street with content management partners TerminalFour after the 2013 eduWeb conference in Boston. Didn’t attend the conference? Doesn’t matter. You’re still invited.  Join us Tuesday July 30, 2013 from 6:00-PM to 8:00 PM EDT See the new digs, meet the brains behind our digital powerhouse, and […]

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