Examining ourselves as an organization: what we believe, what we’ve done, and the change we’re committed to supporting.

We’ve learned that quiet isn’t always peace
And the norms and notions
of what just is
Isn’t always just-ice

These four short lines had an undeniable impact as Amanda Gorman spoke them – eloquently and steadfastly – during President Biden’s inauguration on January 20, 2021. She simultaneously recognized our past, our future, and our need, collectively, to make a change. To make a difference.

It is this very spirit, ignited within so many of us throughout the events of 2020, that inspired us here at RDW Group to formalize our own plan of action for making a difference. Our agency has been driven by our mantra – to create positive change – for many years. It has guided our conscious decision to prioritize work that addresses some of the most pressing needs of our communities, including racial, economic, health, and other disparities.

This is the work we are most proud of as an agency. If you ask any of our team their favorite and most impactful projects, you will hear about COVID-19 outreach, Love That Baby family visiting, HIV testing, substance use disorder support, work with aging adults and adults with disabilities, and many others. These are the reasons why we do what we do every day.

But still, it is not enough. Our experiences – professionally, personally, and as fellow human beings – tell us we need to do more. We are committed to doing so through further investments of our time, resources, and financial contributions.

We know we have much more to learn along the way. As an agency, we take pride in our ability to understand and reach our audiences. But we are not naïve enough to think we know everything, to think we are not without our own unconscious biases, complacencies, and sometimes vastly different life experiences.

Reflections and discussions such as these are difficult but vitally important. This, along with our collective desire to learn more and to do better, led to the development of our inaugural Diversity, Equity, Inclusion, and Racial Justice Report. We are proud to release our first report, sharing the work we have had the privilege of supporting over the years and, importantly, outlining our commitment to continuing to make an impact.

We invite you to learn more about our initiatives, to share your feedback, and to join us. We believe wholeheartedly that working together is where “just is” can also become “justice.”