The most popular online social platforms serve as a budding environment for the healthcare industry, providing arguably the most timely and reliable places for consumers to find the information they need. Despite this, the healthcare industry had been relatively slow on the draw in developing robust and effective social and digital strategies for their organizations.
If you haven’t read one of the many marketing trend reports for 2015, you should. Forbes, Social Media Today and The Guardian are a few of my personal favorites. Don’t have the time or patience? Here’s what you need to know: Content is still king Brands are publishers Mobile rules Targeting needs to be niche-r. […]