What is a Challenger Brand?
A challenger is a brand aiming to disrupt the market— they are neither a leader or a niche. These brands …
How to Create an Eye-catching Logo
What do we think of when we read about company names like Apple, Twitter, or Nike? We think of a …
Understanding Market Research Options: Focus Groups
As many of my RDW colleagues have written, a strong marketing framework begins with doing your research. Focus groups are …
Why Competitive Audits Should Be Part of Your Higher Education Marketing Research
An outline of how to complete a competitive audit and the value of higher education marketing research. For higher education …