Why Competitive Audits Should Be Part of Your Higher Education Marketing Research
An outline of how to complete a competitive audit and the value of higher education marketing research. For higher education …
The Value of Focus Groups: Why You Should Make Them a Habit
Recently, I had the opportunity to attend several focus group sessions. The goal of these sessions was to select a …
The Key to College and University Branding in a Digital Age
With so much competition in the higher education space, sometimes it can feel impossible to differentiate your institution. And that’s …
What Distinguishes You From Your Competition?
Hint: Your answer doesn’t really matter. Because the fact is, you are not the best source for the differentiating truth …