Understanding Market Research Options: Focus Groups
As many of my RDW colleagues have written, a strong marketing framework begins with doing your research. Focus groups are …
Why Competitive Audits Should Be Part of Your Higher Education Marketing Research
An outline of how to complete a competitive audit and the value of higher education marketing research. For higher education …
The Value of Focus Groups: Why You Should Make Them a Habit
Recently, I had the opportunity to attend several focus group sessions. The goal of these sessions was to select a …
The Key to College and University Branding in a Digital Age
With so much competition in the higher education space, sometimes it can feel impossible to differentiate your institution. And that’s …