How to Create an Eye-catching Logo
What do we think of when we read about company names like Apple, Twitter, or Nike? We think of a …
Understanding Market Research Options: Focus Groups
As many of my RDW colleagues have written, a strong marketing framework begins with doing your research. Focus groups are …
Why Competitive Audits Should Be Part of Your Higher Education Marketing Research
An outline of how to complete a competitive audit and the value of higher education marketing research. For higher education …
The Value of Focus Groups: Why You Should Make Them a Habit
Recently, I had the opportunity to attend several focus group sessions. The goal of these sessions was to select a …