The Importance of Prioritizing Measurement in Higher Education
As a higher education marketing communications professional you wear many hats. One day you’re managing a task force comprised of …
How to Maximize Inbound Marketing for Higher Education
With 90% of students researching colleges and universities online, institutions who practice inbound marketing for higher education are better...
Why Competitive Audits Should Be Part of Your Higher Education Marketing Research
An outline of how to complete a competitive audit and the value of higher education marketing research. For higher education …
Higher Education Marketing Through the Eyes of a Prospective Student Parent
Having been in the advertising and marketing field my entire professional life I sometimes feel I can see behind the …