The Importance of Prioritizing Measurement in Higher Education
As a higher education marketing communications professional you wear many hats. One day you’re managing a task force comprised of …
5 Elements You Need to Support Successful Marketing Measurement
Achieving successful marketing measurement is no easy task. While the concept is one most marketing leaders can understand, actually putting …
Top Benefits of Using Google Tag Manager
What is Google Tag Manager? Simply put, Google Tag Manager is a free tool offered by Google that allows your …
The Shocking Truth about Data
Data is essential to and inextricably involved in marketing. It informs every step of the marketing journey, from the development …