Key Steps to Implementing Google Analytics
Tracking your site performance is essential to understanding your audience and the customer journey. There are multiple solutions available for …
The Importance of Prioritizing Measurement in Higher Education
As a higher education marketing communications professional you wear many hats. One day you’re managing a task force comprised of …
5 Elements You Need to Support Successful Marketing Measurement
Achieving successful marketing measurement is no easy task. While the concept is one most marketing leaders can understand, actually putting …
Top Benefits of Using Google Tag Manager
What is Google Tag Manager? Simply put, Google Tag Manager is a free tool offered by Google that allows your …