The Only UTM Builder You Will Ever Need
What are UTM parameters? UTM parameters are short pieces of text that are added to the end of a URL...
Telling a Holistic Marketing Story
When integrated marketing isn’t always seamless, you can still connect the dots and tell a holistic story of your marketing …
Key Steps to Implementing Google Analytics
Tracking your site performance is essential to understanding your audience and the customer journey. There are multiple solutions available for …
The Importance of Prioritizing Measurement in Higher Education
As a higher education marketing communications professional you wear many hats. One day you’re managing a task force comprised of …