Expertise. Opinions. And some fun.

Our blog posts cover marketing-related issues that run the gamut from technology to psychology.
To keep things really interesting, we also feature occasional profiles of our team members. Dig in.

5 Simple Steps to Avoiding a PR Storm

by Giselle Mahoney | Jul 23, 2020 | Public Relations

Tips to putting your company’s best face (and message) forward while mitigating potential crisis situations. You don’t need to be …

7 Tips for Virtual Media Interviews

by Giselle Mahoney | Jul 16, 2020 | Public Relations

Don’t let your message become overshadowed by these common mistakes for virtual media interviews. Like most everything else these days, …

The Revival of Service Journalism

by Giselle Mahoney | Jul 8, 2020 | Public Relations

Are you feeling like the term “service journalism” is popping up in many of your PR/communications conversations and readings recently? …

4 Tips for Marketing Communications During the COVID-19 Pandemic

by Giselle Mahoney | Apr 9, 2020 | Public Relations, Strategy

The COVID-19 pandemic has taught all of us many new things… how to become skilled in every virtual meeting technology; …

Inviting Elected Officials to Your Event

by Giselle Mahoney | Mar 28, 2019 | Public Relations

A blog guide to inviting elected officials, dignitaries, and leaders to your next big event; and identifying their role within …

Handling Media Interviews Gone Astray

by Giselle Mahoney | Feb 12, 2019 | Public Relations

5 tips to keeping your media interview on track and on message We haven’t all been there, but we’ve certainly …

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