HealthSource RI for Employers

Is there a way to improve a proven success?

HealthSource RI for Employers (HSRI) had enjoyed years of steady membership growth and excellent customer retention (at or above 90% in 2016-2018). Despite that success, many business owners in Rhode Island remained unaware that HSRI offers coverage to small employers — in addition to extensive choice, tangible value, and great benefits.

We invited a variety of HSRI for Employer customers to share their stories about the range of healthcare coverage options available to them — and about how HSRI enables them to provide their employees with quality coverage at an affordable price.

These sincere testimonials helped raised awareness among other small business owners of HSRI’s offerings, and educated them about the helpful, personalized service they can expect from the professionals at HSRI.

The commanding presence of outdoor ads highlighted the importance of local businesses.

The commanding presence of outdoor ads highlighted the importance of local businesses.

Facebook ads enabled us to showcase the wide variety of businesses that choose HSRI.

Facebook ads enabled us to showcase the wide variety of businesses that choose HSRI.

Real customers made online ads more relatable and credible.

Real customers made online ads more relatable and credible.

When existing customers talk about their positive experiences, it’s more likely that potential customers will consider using HSRI.

When existing customers talk about their positive experiences, it’s more likely that potential customers will consider using HSRI.