There are many facets to the ever-changing health landscape, each providing different points of view with unique needs to communicate. RDW’s ongoing work has revealed unique insights in each of the sectors below.
Academic Medical Centers
Healthcare is among the most dynamic and competitive marketplaces. Academic medical centers compete with community hospitals and specialized care centers every day for patient census. Where, then, do patients go for answers to their uniquely complex health concerns when they have so many options? What cuts through the haze and leads them to your door? Evidence-based, emotionally connected, patient-centric storytelling is what works — and we've centers and academic medical centers. Their unique missions translate into breakthrough care for patients.
We can help you translate your research, thought leadership, and dedication into creative, meaningful communications that call attention to the good you’re doing. Channel your assets and knowledge in ways that generate the outcomes you need to support evidence-based practice in population health.
Providing coverage is important, but you also need to engage members at a deeper and more meaningful level. You want them to see you as a partner in their health, not just a payer of their claims. We can help shape the way members perceive you, and build stronger relationships that lead to healthier outcomes (and a healthier bottom line).