Reliant Medical Group

How do you become the preferred choice among other great choices?

With an aggressive patient growth goal, several new offices, and strong competition, Reliant needed a campaign that would create and sustain top-of-mind awareness and position it as the place to receive primary and specialty care in Central and MetroWest Massachusetts.

Creatively leverage key differentiators as message points. Develop a contemporary, relatable, and ownable design and tone for all communications. The accompanying media plan featured multiple channels staggered throughout the year to create consistent impact.

The campaign helped drive more than 56,000 web hits and nearly 29,000 new patient registration calls over the course of a year, while building equity in, and awareness of, the Reliant brand.

Bold graphics, colors, and typography make print ads really stand out on the page.

The campaign’s flexibility allows for the consistent treatment of a wide variety of messages, particularly with online ads.

Smart use of interesting media opportunities moved our messages into some pretty unique places.

The same elements that worked so well in print also made outdoor placements instantly recognizable as part of the successful campaign.

Bold graphics, colors, and typography make print ads really stand out on the page.

The campaign’s flexibility allows for the consistent treatment of a wide variety of messages, particularly with online ads.

Smart use of interesting media opportunities moved our messages into some pretty unique places.

The same elements that worked so well in print also made outdoor placements instantly recognizable as part of the successful campaign.