Rhode Island Seafood
A source of pride. And deliciousness.
In case you didn’t know, the state of Rhode Island is justifiably proud of its food scene, particularly its fresh seafood. That makes a lot of sense, considering that the seafood industry in RI employs thousands of people and has an economic impact that can reach nearly half a billion dollars annually.
The Rhode Island Seafood brand asked us to help them increase interest in and demand for local seafood products. We appealed to Rhode Islanders’ sense of heritage with posters and a redesigned website that playfully — yet proudly — drove home just how lucky the state is to have such a vibrant, vital, and tasty local industry. Other materials encouraged local seafood businesses to meet standards that would allow them to display the RI Seafood logo as a mark of freshness and quality.