Ageless Innovations
How do you increase awareness and acceptance of robotic pets?
Ageless Innovation wanted to increase awareness of its Joy for All Companion Pets, and educate the market about this award-winning product that brings comfort and companionship to older adults. The company also sought opportunities to demonstrate thought leadership in the health and wellness space, and to champion their belief in the power of play as a basic human need.
Leverage digital and ecommerce efforts to extend Joy for All’s presence among its consumer base. Integrate these efforts with ongoing retail, PR, and B2B efforts to maximize reach and impact.
We helped Ageless Innovation achieve its strongest annual sales and best organic social media presence, give a TEDxProvidence talk, and identify that more than half of its digital marketing spend supported a purchase through Amazon. Most importantly, we helped more people find comfort and companionship (as demonstrated by more than 2,000 positive reviews).
Online ads boldly stated and showed the product’s benefits.
Online ads boldly stated and showed the product’s benefits.
Videos featured seniors happily interacting with the pets, and healthcare professionals sharing positive comments about the pets.
Facebook posts expanded reach and linked to relevant news articles.
Social media ads drove sales and encouraged exploration of the product offering.
Facebook posts expanded reach and linked to relevant news articles.
Social media ads drove sales and encouraged exploration of the product offering.