How do you keep public health in the public eye?
Focus group research told us that individuals and businesses prefer to work with a bank that delivers what they want the way they want it. Turns out that’s exactly how Centreville Bank operates. So we developed “banking the way you want” messaging to encourage potential customers to choose Centreville. To make the messages ring true, we invited the bank’s existing customers to share their stories of banking with Centreville — and many were happy to do so.
The bank grew loans, deposits, and overall assets — with a significant 57% jump in its commercial loans (a key product line and focus of the campaign). The then chairman/CEO said the campaign put the bank on an even playing field with its competition.
After decades of working on public health campaigns, we understand the intricacies of public health communications. We’ve covered a variety of issues and know how to effectively deliver important messages to hard-to-reach audiences.
We used universally recognized items – food packaging and ingredient labels – to drive home the message that illicit drugs are often tainted with other dangerous substances.
To remind parents that COVID vaccines protect their children, we made the point that kids shouldn’t miss out on what they enjoy and creatively visualized how plans can unwind when a child gets sick.