Rhode Island Department of Health
Can you dispel rumors and save lives at the same time?
The flu virus takes the lives of tens of thousands of Americans each year. So it’s vital that the Rhode Island Department of Health (RIDOH) does its part to protect the state’s residents by encouraging them to get a flu vaccination every year.
Target the Rhode Islanders who have the lowest vaccination rate (adults 18–49) with direct messages that address the barriers and motivators surrounding flu vaccination. Create multiple messages that engage and educate, run them with great frequency, and help drive the audience’s decision to vaccinate.
During the 2016/2017 flu season, we helped Rhode Island achieve the nation’s second-highest flu vaccination coverage rate for adults age 18–49 (51%), and the nation’s highest rate for children age 6–17 (74%).
Clean, colorful, captivating: great attributes when you want to grab attention in traffic.
Clean, colorful, captivating: great attributes when you want to grab attention in traffic.
Shareable social media posts helped spread our messages.
Shareable social media posts helped spread our messages.
Simple animation in online display ads helps support the message, while also being fun to watch.
Simple animation in online display ads helps support the message, while also being fun to watch.