Verax Biomedical
Is it possible to rally a community during a public health crisis?
Verax Biomedical’s Platelet PGDprime® blood platelet safety test enables hospitals and blood centers to extend the shelf life of platelets to an unparalleled seven days. For many years, PGDprime dominated the market because it was the only such test approved by the FDA. But recent FDA changes extended clearance to other testing methodologies, and Verax found itself challenged to retain its market share.
We built a campaign that focused on the differentiating characteristics of PDGprime: ease of use, its unique ability to extend platelet viability, and the significant budgetary savings it offers. By reinforcing these important differentiators through email marketing, print ads, and online ads, we helped blood banks and hospitals see a clear path forward as they decided on the best way to manage their platelet inventory and comply with FDA guidance.
Despite a major blood center advocating for a competitor’s solution, Verax sales continue to thrive and Verax continues to educate the market about the advantages of PGDprime.
Smart benefit-focused messaging builds the argument for PGDprime as the preferred solution.
Smart benefit-focused messaging builds the argument for PGDprime as the preferred solution.
Promoting Verax’s newly developed online training program proved to be a smart move during the coronavirus pandemic.
Promoting Verax’s newly developed online training program proved to be a smart move during the coronavirus pandemic.
Straightforward language helped deliver urgent information through a tightly focused and laser-targeted email campaign.
Straightforward language helped deliver urgent information through a tightly focused and laser-targeted email campaign.
Clean design makes it easy for customers to learn about the company and its products through brochures and other collateral pieces.
Clean design makes it easy for customers to learn about the company and its products through brochures and other collateral pieces.
When you’re the only one in an entire industry who can make a specific claim, why not make it with bright colors and bold graphical treatments?
When you’re the only one in an entire industry who can make a specific claim, why not make it with bright colors and bold graphical treatments?