National Grid
How do you share information while interrupting lives?
National Grid’s construction projects can be very complex, and can significantly impact the surrounding community. It’s important to convey the long-term value of National Grid’s investment (such as greater electric or gas reliability) relative to the short-term impact of construction.
Create a consistent, multi-layered community outreach plan that promptly communicates critical project information to key project stakeholders – including neighbors, customers, elected officials, and media.
Conveniently delivering construction information for those most directly impacted helps keep everyone informed, opens lines of communication, and keeps the project on track.
A consistent logo treatment helps create a family of projects and highlights National Grid’s ongoing efforts to improve its service.
Project microsites serve as central resources where National Grid can share progress updates and other information.
Project microsites serve as central resources where National Grid can share progress updates and other information.
Twitter is an efficient and effective way to communicate with each project’s audience.
Twitter is an efficient and effective way to communicate with each project’s audience.