Decision. Making.
EVERYTHING BEGINS WITH A DECISION. SO…
We do pretty much everything related to marketing.
Why “pretty much”? Because let’s be honest: nobody can do everything.
That said, we’re known for being great at:
strategy (brand, marketing, media, social)
What do we do before we craft an ad, social media post, media buy, or marketing plan? We develop a smart, solid, and innovative brand strategy.
creative
As a creative agency, we capture your audience’s attention and distinguish you from the competition… no matter the message, no matter the medium.
media planning, buying, and placement
From digital marketing services and analytics to media planning (online, print, broadcast, outdoor), we make sure your message is received by the right audience.
content marketing
We craft content roadmaps that help your brand generate leads, demonstrate thought leadership, raise awareness, and build relationships.
social media
Social media platforms change frequently, so a nimble and strategic approach is key. We help you expand your reach, encourage conversations, and develop relationships.
search engine optimization (SEO)
If your site doesn’t rank well in search engine results or doesn’t have good visibility on local search, we can help get your site in front of your customers.
search engine marketing (SEM)
Our “always be optimizing” approach to SEM campaigns helps us deliver the most qualified leads at the lowest possible cost.
integrated digital analytics
We use digital analytics to make sense of data and to reveal the stories it holds, so we can quickly respond to trends and opportunities for improvement.
research
We use various research techniques, like motivational interviewing and focus groups, to probe the issues that will help us create positive change for you.
marketing automation
We’ll help you choose and launch a marketing automation platform (or maximize the one you already use) to help guide your customers through the consideration journey.
public relations
The people on the public relations side of our agency are experts at crisis communications, community and media relations, public affairs counseling and more.
web design
With expertise in WordPress and flat file CMS sites, we can design and build your website from the ground up, or refresh and update your current site.
iFactory, our interactive division in Boston, is great at:
website design and development
Our design and development services work together to create rich and intuitive digital experiences.
IA/UX design
We organize and structure your new site so that user goals and business objectives are always top priority.
app prototyping
We create rapid prototypes for startups looking for investment and funding in a highly tailored 4-week sprint.
accessibility compliance
Everyone deserves a great online experience. We ensure your website meets WCAG 2.0 accessibility standards through automated and manual testing.
CMS implementation
We are tech-agnostic with broad experience. From Open Source to Licensed; PHP to .NET, our technology support is robust.
And we have partners who are great at:
specialized research
higher-end audio and video production
Once upon a time…
Unless your origin story is the stuff of a Marvel blockbuster, it’s probably not all that interesting… so we’ll keep this brief. Still, with our roots in public affairs and our offices in Providence and Boston, it’s safe to say we don’t shy away from being where the action is. In fact, we thrive on it. The capital cities’ creativity fuels our own, and the vibrant diversity of our surroundings inspires us to create positive change wherever it’s needed. Since 1986, that’s exactly what we’ve done.
It’s always new.
Our work introduces us to a wide variety of industries, so we’re constantly learning something new — and we’re constantly discovering new ways to apply what we learn. While we’ve helped clients in industries as disparate as jewelry and pest control, we’ve found that our approach and expertise fit particularly well with the needs of clients in these four areas: higher education, healthcare, energy, and finance.
Who are we?
We’re a collegial and highly collaborative group of communications professionals with deep expertise, broad experience, and enough degrees, certificates, and qualifications to wallpaper Gillette Stadium (there are more than a few Pats fans here).
More interestingly, we share a sincere (and rather uncommon) attitude of helpfulness and willingness to go the extra mile — for you, and for one another. As you might imagine, this serves us rather well in our efforts to create positive change.
Kaitlyn Delaney
Manager, Social Media
Dave Varhol
Manager, Search & Analytics
Sara Gasrow
Social Media Specialist
Ryan McAssey
Director of Digital Services
Luc Parlange
Search Analytics Specialist
Martin Walsh
Creative Director
Carolynn Lowe
Associate Creative Director
Martha Doyle Lindman
Senior Art Director
John Beaupré
Associate Creative Director
Chuck Zeoli
Content & Traffic Manager
Patricia Jarvis
Production Manager
Julie Rishworth
Production Manager
Carol Kalfian
Senior Art Director
Ariane Komyati
Copywriter
Wayne Hagerty
Interactive Developer
Chris DiSano
Vice President – Client Services Innovation
Giselle Mahoney
Senior Account Executive
Michael Masseur
Director of Public Relations
Jim Pontarelli
President
Lynn Butler
Senior Account Executive
Stephanie Nademlynsky
Account Executive
Kassandra Coulombe
Director, Client Engagement
Marla Pinto Cooperrider
SVP, Media Director
Katelyn Thompson
Associate Media Director
Sheila Hartley
Account Coordinator
Emilie Steven
Media Planner, Buyer
Phil Loscoe Jr.
Managing Partner
Kathleen Ferri
Controller
Sarah Morris
Accounting Manager Human Resources
Mary E.Murphy
Production Billing Coordinator
Tina Marchetti
Billing Coordinator
Karen Vecchio
Receptionist
Phil Teixeira
MIS Director
Karen Into
Accounts Payable and Associate Billing Coordinator
We have work to do.
As is true for so many, events of the last couple years have led us (as individuals and as a company) to examine our attitudes about and responses to issues surrounding diversity, equity, inclusion, and racial justice. This report is the result of our collective corporate effort to state our beliefs, review our past, and commit to a better future. A pretty straightforward task, but certainly not an easy one. Please feel free to share your thoughts.
Kathleen Ferri
Controller
How I create positive change in my role: As the Controller I keep management informed on all financial aspects of the business so we can make positive changes throughout the organization.
An interesting aside: I was a trail guide for a horseback riding establishment for over 11 years.
Sarah Morris
Accounting Manager Human Resources
How I create positive change in my role: As the friendly face of the agency on a first day to fighting the insurance companies on your behalf to answering procedural and accounting questions, I strive to provide an improved streamlined working experience and culture for everyone, filled with bad humor. Plus, I hold the candy jar.
An interesting aside: In High School, I was the class President and voted “Most Dependable”. Nothing has changed! ( Seriously, that was only 2 years ago)
Mary E.Murphy
Production Billing Coordinator
How I create positive change in my role: I try to make working with the account executive as positive an experience and provide knowledge about their projects.
An interesting aside: I’m an avid college basketball junkie – both men and women.
Tina Marchetti
Production Billing Coordinator
How I create positive change in my role: I create positive changes by not only bringing a positive attitude and smile with me to work every day but by also being flexible with my thoughts and working processes to meet the different needs of the AE team. I create positive change within myself and the organization by assisting co-workers in learning new processes and by designing new reporting methods to aid in serving our clients better. I love solving problems and digging deeper into our software to find solutions for everything.
An interesting aside: I enjoy showcasing my creative side with cake decorating on occasion which has the added benefit of disappearing quickly at work. Sadly though, no one wants to eat cake EVERY day!
Karen Vecchio
Receptionist
How I create positive change in my role: Being the face of the company, I always have to maintain an upbeat and pleasant personality both on the phone and when someone walks in so that a potential client always feels at home.
An interesting aside: I love to cook and entertain…
Phil Teixeira
MIS Director
How I create positive change in my role: I make sure we’re using up-to-date technologies, and that they are all up and running. I enjoy untangling and resolving IT issues for my colleagues, so they can accomplish their work for our clients.
An interesting aside: I’m an ordained minister and have wed three couples. I am also a master of crafting the perfect cheeseburger; so far, I’ve met only one person who can make a cheeseburger better than mine.
Karen Into
Accounts Payable and Associate Billing Coordinator
How I create positive change in my role: Coming from a varied work background before RDW, I bring new ideas to help create a more efficient accounting department.
An interesting aside: I have three dogs and six cats, and they all get along. They bring me joy and keep me busy outside of work!
Chris DiSano
Vice President – Client Services Innovation
How I create positive change in my role: Through serving our internal team and clients alike by introducing opportunities to help us be smarter, more efficient, professionals.
An interesting aside: Chris is an accomplished college basketball analyst and has been named by NBC Sports as the top Twitter follow for Atlantic 10 Conference basketball coverage.
Giselle Mahoney
Senior Account Executive
How I create positive change in my role: I’m always looking to develop a connection with my clients and bring optimism and opportunities to every project 🙂
An interesting aside: I am a mom, wife, and avid amateur gardener!
Michael Masseur
Director of Public Relations
How I create positive change in my role: Aside from the every day effort of creating positive change for our clients, I try to place an emphasis on mentoring co-workers and interns at every opportunity. If we could all teach each other one thing, the collective positive change would be immense.
An interesting aside: I love woodworking and DIY projects. If I weren’t working in marketing, I’d likely be trying to make it as a carpenter/furniture maker/woodcraftsman.
Jim Pontarelli
President
How I create positive change in my role: As a communicator and clinical social worker, I try my best to understand individual motivations and what it will take to spark the desired action.
An interesting aside: Unlike most middle-aged ad agency executives, I don’t ride a Harley, play in a rock band, and I only occasionally dress in all black.
Phil Loscoe Jr.
Senior Vice President
How I create positive change in my role: I help clients discover the uniqueness of their offer that helps them achieve their mission and attain their business goals. By collaborating to define strategies and then execute on tactics, we help our clients make the world a better place in the achievement of their business objectives.
An interesting aside: When not working I obsessively fixate on the fortunes of Notre Dame football. Or I can be found playing with my amazing grandchildren, who delight in routinely beating me in games of Chutes and Ladders.
Lynn Butler
Senior Account Executive
How I create positive change in my role: I distill complex messages and communicate them to key audiences through a variety of channels. My attention to detail, combined with my experience in PR and project management, helps me create positive change on a daily basis.
An interesting aside: I’m passionate about art but most of all, I love URI Rams Division One baseball and watching my sons play. Billy is a sophomore outfielder and Rob will attend as a freshman catcher in the fall. Go Rhody!
Ryan McAssey
Director of Digital Services
How I create positive change in my role: By working to bring a collaborative vision of greater good to life, and working with humbling experts of various histories.
An interesting aside: Once hailed by Paul Mitchell to be the talent of my generation, I voluntarily gave myself a bowl cut at 4 years old.
Kassandra Coulombe
Director, Client Engagement
How I create positive change in my role: I help people navigate the ever-changing world of marketing. With so many business decisions to make every day, I guide prospects to a strategic solution that will achieve their goals.
An interesting aside: I spent 5 months living in Granada, Spain and I’m just counting down the days until I can go back. Most people travel to Barcelona or Madrid, and maybe I’m biased, but Granada is the real gem.
Stephanie Nademlynsky
Account Executive
How I create positive change in my role: RDW is filled with talented, smart, and hardworking people. I try to collaborate with as many of our internal team members as possible to provide our clients with a well-rounded and unique set of tools.
An interesting aside: In my free time I am also a spin instructor at So Co Cycle! I love to get out and get active.
Martin Walsh
Creative Director
How I create positive change in my role: I lead the creative team in the development and execution of the ideas that successfully solve our clients’ marketing needs. Even after three decades of experience, I’m still excited by the endless possibilities of creative thinking and collaboration.
An interesting aside: I’ve played guitar since I was a kid and still perform in bands. I have a passion for vintage design, music, and old hi-fi stereos, and enjoy sharing my knowledge about these things with like-minded weirdos.”
Carolynn Lowe
Associate Creative Director
How I create positive change in my role: Through a never ending quest to evolve. I observe, explore, discover, share and in that process I always find new ways to approach my work.
An interesting aside: I am the proud mother of two teenage girls who have more wit, snark, and hair than can possibly be handled by one human on any given day.
Martha Doyle Lindman
Senior Art Director
How I create positive change in my role: In my role, I am able to create positive change with each project that I work on by listening to my client’s needs and taking in all of the information I can about their audience. I then create something that is visually stimulating — grabbing the attention of their target audience and compelling them to take action.
An interesting aside: #laxislife Coaching lacrosse is my absolute favorite thing to do – especially since my daughters are on the team!
John Beaupré
Associate Creative Director
How I create positive change in my role: I develop ideas and combine words to help our clients communicate with their audiences.
An interesting aside: I’m afraid of flying. And of the ocean. And of flying over the ocean. But I’ve been to Hawaii, France, Belgium, Ireland, Italy, St. Martin, Bermuda, and Australia.
Ariane Komyati
Copywriter
How I create positive change in my role: COMING SOON.
An interesting aside: COMING SOON
Chuck Zeoli
Content & Traffic Manager
How I create positive change in my role: I try to approach every day with a refreshed perspective and willingness to do whatever it takes to meet the needs and accomplish the goals we have set internally as well as for our clients.
An interesting aside: I’ve played the drums in various bands since I was a teenager including a 15 year run with Another Brick in the Wall Pink Floyd tribute.
Patricia Jarvis
Production Manager
How I create positive change in my role: I create positive change by building a support network within our team and defining the best ways to manage projects as they come through the department.
An interesting aside: I moonlight as an interior decorator!
Julie Rishworth
Production Manager
How I create positive change in my role: I create positive change by encouraging cooperation between all departments to facilitate a smooth workflow from beginning to end.
An interesting aside: I sang in a church choir that made two records and appeared on a TV show in the UK.
Carol Kalfian
Senior Art Director
How I create positive change in my role: Went from being a 60s ‘Madmen’ advertising artist who could draw ads with the best of ’em to a computer Art Director who creates in software that does everything for me…except think.
An interesting aside: Will restart role as a hospice volunteer whenever I do finally retire.
Wayne Hagerty
Interactive Developer
How I create positive change in my role: Create and introduce new ways of displaying online media that gets attention that helps in relaying the message we are trying to get across to those that need it most.
An interesting aside: Health and Fitness using a High-Intensity, Max Static Contraction, Strength Training method (Fortify Factor) is my interest, from research studies, self-experimentation, testing, as well as training individuals become stronger, healthier, fortifying their body to have a better quality of life. I have obtained a number of certifications including Health and Fitness, Isometric Training, Nutrition, Meditation Teacher/Trainer and Personal Training.
Kaitlyn Delaney
Manager, Social Media
How I create positive change in my role: I tell brand stories through the power of integrated strategy, digital marketing, and social influence to help organizations nurture audiences, make a lasting impact, and drive positive change.
An interesting aside: I’m a self-proclaimed foodie Instagramming good eats at @galeatspvd.
Dave Varhol
Manager, Search & Analytics
How I create positive change in my role: I help create a positive user experience by positioning brands in the right places online while also helping those brands who have not yet been discovered, reach their target audience.
An interesting aside: Out of the office, you’ll usually find me beach bumming or snowboarding up in the mountains, depending on the season. I’m also an avid DIYer (thanks YouTube) and try to occasionally whip something good up in the kitchen.
Luc Parlange
Search Analytics Specialist
How I create positive change in my role: COMING SOON
An interesting aside: COMING SOON
Sara Gasrow
Social Media Specialist
How I create positive change in my role: I create positive change by using the power of social media to build communities and help brands tell a story to their audience.
An interesting aside: In my spare time, I own and operate an Etsy shop where I create custom sorority apparel!
Marla Pinto Cooperrider
SVP, Media Director
How I create positive change in my role: Reaching hard-to-reach audiences with important messages that can change their life.
An interesting aside: I have traveled extensively all over the world, but my most favorite trip was on safari in East Africa.
Katelyn Thompson
Associate Media Director
How I create positive change in my role: I create positive change in my role by making sure our clients’ campaign messages impact the right audiences in the moments that matter the most.
An interesting aside: I love planning parties and anything crafty!
Sheila Hartley
Account Coordinator
How I create positive change in my role: I always try to give more than what is expected of me, it can be difficult, but I will always try.
An interesting aside: I am a Scottish citizen and one of my bucket list items is to attend the Royal Edinburgh Military Tattoo.
Emilie Steven
Media Planner, Buyer
How I create positive change in my role: Through brainstorming and research, I find interesting, innovative, and effective opportunities for our clients to reach their audiences across all media.
An interesting aside: With enough encouragement, I’ll offer up a stirring rendition of “Country Roads” at a karaoke night.