EVERYTHING BEGINS WITH A DECISION. SO…
We do pretty much everything related to marketing.
Why “pretty much”? Because let’s be honest: nobody can do everything.
That said, we’re known for being great at:
What do we do before we craft an ad, social media post, media buy, or marketing plan? We develop a smart, solid, and innovative brand strategy.
As a creative agency, we capture your audience’s attention and distinguish you from the competition… no matter the message, no matter the medium.
From digital marketing services and analytics to media planning (online, print, broadcast, outdoor), we make sure your message is received by the right audience.
We craft content roadmaps that help your brand generate leads, demonstrate thought leadership, raise awareness, and build relationships.
Social media platforms change frequently, so a nimble and strategic approach is key. We help you expand your reach, encourage conversations, and develop relationships.
If your site doesn’t rank well in search engine results or doesn’t have good visibility on local search, we can help get your site in front of your customers.
Our “always be optimizing” approach to SEM campaigns helps us deliver the most qualified leads at the lowest possible cost.
We use digital analytics to make sense of data and to reveal the stories it holds, so we can quickly respond to trends and opportunities for improvement.
We use various research techniques, like motivational interviewing and focus groups, to probe the issues that will help us create positive change for you.
We’ll help you choose and launch a marketing automation platform (or maximize the one you already use) to help guide your customers through the consideration journey.
The people on the public relations side of our agency are experts at crisis communications, community and media relations, public affairs counseling and more.
With expertise in WordPress and flat file CMS sites, we can design and build your website from the ground up, or refresh and update your current site.
iFactory, our interactive division in Boston, is great at:
Our design and development services work together to create rich and intuitive digital experiences.
We organize and structure your new site so that user goals and business objectives are always top priority.
We create rapid prototypes for startups looking for investment and funding in a highly tailored 4-week sprint.
Everyone deserves a great online experience. We ensure your website meets WCAG 2.0 accessibility standards through automated and manual testing.
We are tech-agnostic with broad experience. From Open Source to Licensed; PHP to .NET, our technology support is robust.
And we have partners who are great at:
higher-end audio and video production
Once upon a time…
Unless your origin story is the stuff of a Marvel blockbuster, it’s probably not all that interesting… so we’ll keep this brief. Still, with our roots in public affairs and our offices in Providence and Boston, it’s safe to say we don’t shy away from being where the action is. In fact, we thrive on it. The capital cities’ creativity fuels our own, and the vibrant diversity of our surroundings inspires us to create positive change wherever it’s needed. Since 1986, that’s exactly what we’ve done.
It’s always new.
Our work introduces us to a wide variety of industries, so we’re constantly learning something new — and we’re constantly discovering new ways to apply what we learn. While we’ve helped clients in industries as disparate as jewelry and pest control, we’ve found that our approach and expertise fit particularly well with the needs of clients in these four areas: higher education, healthcare, energy, and finance.
Who are we?
We’re a collegial and highly collaborative group of communications professionals with deep expertise, broad experience, and enough degrees, certificates, and qualifications to wallpaper Gillette Stadium (there are more than a few Pats fans here).
More interestingly, we share a sincere (and rather uncommon) attitude of helpfulness and willingness to go the extra mile — for you, and for one another. As you might imagine, this serves us rather well in our efforts to create positive change.
We have work to do.
As is true for so many, events of the last couple years have led us (as individuals and as a company) to examine our attitudes about and responses to issues surrounding diversity, equity, inclusion, and racial justice. This report is the result of our collective corporate effort to state our beliefs, review our past, and commit to a better future. A pretty straightforward task, but certainly not an easy one. Please feel free to share your thoughts.
How I create positive change in my role: As the Controller I keep management informed on all financial aspects of the business so we can make positive changes throughout the organization.
An interesting aside: I was a trail guide for a horseback riding establishment for over 11 years.
Accounting Manager Human Resources
How I create positive change in my role: As the friendly face of the agency on a first day to fighting the insurance companies on your behalf to answering procedural and accounting questions, I strive to provide an improved streamlined working experience and culture for everyone, filled with bad humor. Plus, I hold the candy jar.
An interesting aside: In High School, I was the class President and voted “Most Dependable”. Nothing has changed! ( Seriously, that was only 2 years ago)
Accounts Payable Coordinator
How I create positive change in my role: Happy to Help 🙂
An interesting aside: I was a cheerleader for over 15 years.
Production Billing Coordinator
How I create positive change in my role: I try to make working with the account executive as positive an experience and provide knowledge about their projects.
An interesting aside: I’m an avid college basketball junkie – both men and women.
Production Billing Coordinator
How I create positive change in my role: I create positive changes by not only bringing a positive attitude and smile with me to work every day but by also being flexible with my thoughts and working processes to meet the different needs of the AE team. I create positive change within myself and the organization by assisting co-workers in learning new processes and by designing new reporting methods to aid in serving our clients better. I love solving problems and digging deeper into our software to find solutions for everything.
An interesting aside: I enjoy showcasing my creative side with cake decorating on occasion which has the added benefit of disappearing quickly at work. Sadly though, no one wants to eat cake EVERY day!
How I create positive change in my role: Being the face of the company, I always have to maintain an upbeat and pleasant personality both on the phone and when someone walks in so that a potential client always feels at home.
An interesting aside: I love to cook and entertain…
Vice President – Client Services Innovation
How I create positive change in my role: Through serving our internal team and clients alike by introducing opportunities to help us be smarter, more efficient, professionals.
An interesting aside: Chris is an accomplished college basketball analyst and has been named by NBC Sports as the top Twitter follow for Atlantic 10 Conference basketball coverage.
Senior Account Executive
How I create positive change in my role: I’m always looking to develop a connection with my clients and bring optimism and opportunities to every project 🙂
An interesting aside: I am a mom, wife, and avid amateur gardener!
Director of Public Relations
How I create positive change in my role: Aside from the every day effort of creating positive change for our clients, I try to place an emphasis on mentoring co-workers and interns at every opportunity. If we could all teach each other one thing, the collective positive change would be immense.
An interesting aside: I love woodworking and DIY projects. If I weren’t working in marketing, I’d likely be trying to make it as a carpenter/furniture maker/woodcraftsman.
How I create positive change in my role: As a communicator and clinical social worker, I try my best to understand individual motivations and what it will take to spark the desired action.
An interesting aside: Unlike most middle-aged ad agency executives, I don’t ride a Harley, play in a rock band, and I only occasionally dress in all black.
Phil Loscoe Jr.
Senior Vice President
How I create positive change in my role: I help clients discover the uniqueness of their offer that helps them achieve their mission and attain their business goals. By collaborating to define strategies and then execute on tactics, we help our clients make the world a better place in the achievement of their business objectives.
An interesting aside: When not working I obsessively fixate on the fortunes of Notre Dame football. Or I can be found playing with my amazing grandchildren, who delight in routinely beating me in games of Chutes and Ladders.
Senior Vice President
How I create positive change in my role: I’m passionate about planning. I believe that it’s the foundation of effective communications. Conducting research, developing a communications strategy, and carefully executing against that strategy is the key to supporting your organization’s business objectives. And the key to positive change.
An interesting aside: I’m a sap for my family. My wife. Our three children and son-in-law. And now, our granddaughter. Can’t forget our dog. Oh, and Providence College basketball.
Senior Account Executive
How I create positive change in my role: I distill complex messages and communicate them to key audiences through a variety of channels. My attention to detail, combined with my experience in PR and project management, helps me create positive change on a daily basis.
An interesting aside: I’m passionate about art but most of all, I love URI Rams Division One baseball and watching my sons play. Billy is a sophomore outfielder and Rob will attend as a freshman catcher in the fall. Go Rhody!
Senior Vice President
How I create positive change in my role: Sandy has the rare ability to solve sticky problems and a talent for finding the right creative solution, as evidenced by long standing relationships with clients spanning decades.
An interesting aside: Sandy’s intense dedication carries over to charitable organizations including the Rhode Island Mental Health Association.
How I create positive change in my role: By committing to not only understanding my client’s business goals but understanding what motivates them as people. Strong partnerships at a human and business level produce the best results.
An interesting aside: I’m a newlywed and I’m temporarily living with my in-laws. This is not ideal.
How I create positive change in my role: By working to bring a collaborative vision of greater good to life, and working with humbling experts of various histories.
An interesting aside: Once hailed by Paul Mitchell to be the talent of my generation, I voluntarily gave myself a bowl cut at 4 years old.
How I create positive change in my role: I create positive change by supporting public health initiatives and increasing awareness of how to access healthcare insurance.
An interesting aside: I’m a self-proclaimed point guard living in a center’s body in pickup basketball.
Executive Creative Director
How I create positive change in my role: I am lucky to drive the “creative bus” here at RDW. And when our campaigns are delivering the right message, in the right way to the right people, we create positive change for our clients.
An interesting aside: I’m a maker at my core. Here at RDW it takes the form of our campaigns, but outside the office I can lose myself in fine furniture making for hours on end. It’s a passion and another outlet for creativity.
Associate Creative Director
How I create positive change in my role: Through a never ending quest to evolve. I observe, explore, discover, share and in that process I always find new ways to approach my work.
An interesting aside: I am the proud mother of two teenage girls who have more wit, snark, and hair than can possibly be handled by one human on any given day.
Martha Doyle Lindman
Senior Art Director
How I create positive change in my role: In my role, I am able to create positive change with each project that I work on by listening to my client’s needs and taking in all of the information I can about their audience. I then create something that is visually stimulating — grabbing the attention of their target audience and compelling them to take action.
An interesting aside: #laxislife Coaching lacrosse is my absolute favorite thing to do – especially since my daughters are on the team!
Associate Creative Director
How I create positive change in my role: I develop ideas and combine words to help our clients communicate with their audiences.
An interesting aside: I’m afraid of flying. And of the ocean. And of flying over the ocean. But I’ve been to Hawaii, France, Belgium, Ireland, Italy, St. Martin, Bermuda, and Australia.
Senior Art Director
How I create positive change in my role: In addition to sustaining the creative department with weekly snacks, I create positive change by helping our clients brainstorm inspiring visual solutions to address social problems and business challenges.
An interesting aside: I have a 55 lb. corgi. Do me a favor, ask Alexa how much the average corgi weighs. (Hint: it’s not 55 lbs.)
Content & Traffic Manager
How I create positive change in my role: I try to approach every day with a refreshed perspective and willingness to do whatever it takes to meet the needs and accomplish the goals we have set internally as well as for our clients.
An interesting aside: I’ve played the drums in various bands since I was a teenager including a 15 year run with Another Brick in the Wall Pink Floyd tribute.
How I create positive change in my role: I create positive change by building a support network within our team and defining the best ways to manage projects as they come through the department.
An interesting aside: I moonlight as an interior decorator!
How I create positive change in my role: I create positive change by encouraging cooperation between all departments to facilitate a smooth workflow from beginning to end.
An interesting aside: I sang in a church choir that made two records and appeared on a TV show in the UK.
Senior Art Director
How I create positive change in my role: Went from being a 60s ‘Madmen’ advertising artist who could draw ads with the best of ’em to a computer Art Director who creates in software that does everything for me…except think.
An interesting aside: Will restart role as a hospice volunteer whenever I do finally retire.
How I create positive change in my role: Create and introduce new ways of displaying online media that gets attention that helps in relaying the message we are trying to get across to those that need it most.
An interesting aside: Health and Fitness (High Intensity Strength Training) is my interest, from research to self experimentation as well as obtaining certifications in Health and Fitness, Nutrition, Gut Health, Personal Training and Hormone Health. I share my passion for fitness with the New England Patriots. GO PATS!
Director of Digital Services
How I create positive change in my role: I create positive change by helping clients to build meaningful and lasting connections, generate leads, foster relationships, and turn customers into brand advocates.
An interesting aside: When I’m not working or keeping my two little humans alive, I love to indulge my creative side with everything from crafting to cooking!
Senior Social Media Strategist
How I create positive change in my role: I tell brand stories through the power of integrated strategy, digital marketing, and social influence to help organizations nurture audiences, make a lasting impact, and drive positive change.
An interesting aside: I’m a self-proclaimed foodie Instagramming good eats at @galeatspvd.
Manager, Search & Analytics
How I create positive change in my role: I help create a positive user experience by positioning brands in the right places online while also helping those brands who have not yet been discovered, reach their target audience.
An interesting aside: Out of the office, you’ll usually find me beach bumming or snowboarding up in the mountains, depending on the season. I’m also an avid DIYer (thanks YouTube) and try to occasionally whip something good up in the kitchen.
Digital Coordinator, Search and Analytics
How I create positive change in my role: COMING SOON
An interesting aside: COMING SOON
Social Media Specialist
How I create positive change in my role: I create positive change by helping clients to realize their social media goals, and recognize the difference their presence on social media can have for their organization or business.
An interesting aside: A self-proclaimed grandma in a 24-year-old’s body, I knit baby blankets and hats for local NICUs in my spare time.
Marla Pinto Cooperrider
SVP, Media Director
How I create positive change in my role: Reaching hard-to-reach audiences with important messages that can change their life.
An interesting aside: I have traveled extensively all over the world, but my most favorite trip was on safari in East Africa.
Associate Media Director
How I create positive change in my role: I create positive change in my role by making sure our clients’ campaign messages impact the right audiences in the moments that matter the most.
An interesting aside: I love planning parties and anything crafty!
How I create positive change in my role: I always try to give more than what is expected of me, it can be difficult, but I will always try.
An interesting aside: I am a Scottish citizen and one of my bucket list items is to attend the Royal Edinburgh Military Tattoo.