Expertise. Opinions. And some fun.
Our blog posts cover marketing-related issues that run the gamut from technology to psychology.
To keep things really interesting, we also feature occasional profiles of our team members. Dig in.
Sending in Sara, RDW Social Media Coordinator
Help us give a warm welcome (or should we say welcome back) to Social Media Coordinator, Sara Gasrow. A recent Johnson & Wales grad, Sara may be the newest face on the social team, but she’s no stranger to RDW Group. She interned with us not once, but twice, and...
Say hello to Steph, RDW Account Executive
Join us in welcoming the newest Account Executive on our RDW team, Stephanie Nademlynsky. With a background in psychology and a love of learning, we’re confident she’s the perfect person to help your brand succeed (no matter which goals you find the most important)....
The Only UTM Builder You Will Ever Need
What are UTM parameters? UTM parameters are short pieces of text that are added to the end of a URL in an ad. These parameters send data to Google Analytics that tells you more about where the ad came from, what the content was and what marketing campaign it was a...
Why You Should Partner with an Agency with Diverse Industry Experience
Let's walk through a situation you may know very well. You just finished assembling your Request for Proposal (RFP). It includes the goals you'd like to achieve, the scope and timeline, qualifications, and other details you think are important to ascertain. Now it's...
The Power of Collaborative Marketing for Competing and Non-Competing Brands
With so much competition for people’s attention nowadays, collaborating (especially with your competitors) might not be the first strategy that comes to mind, but many brands have seen success doing just that. Over the last few years, as collaborative marketing has...
How Marketers Can Reach Generation Z
Generation Z is known for being many things: the TikTok dancers, phone addicts, and also social justice advocates. Born between 1997 and 2012, this generation has grown up fast, and they’re ready to enter the workforce! During the pandemic when the world turned...
The Power of Creating Positive Change in Advertising
As an agency, we have for nearly a decade been guided by our mission and mantra: “Creating Positive Change.” But what does that mean? For us, that has always meant a conscious decision to align ourselves with organizations and businesses whose work plays a meaningful...
4 Key Considerations Before Jumping On the Social Media Influencer Bandwagon
Social media influencers. They’re all the rage. People want to become them and advertisers want to engage them. As social media has continued to flourish and become a mainstay in the daily lives of everyone from teens to older adults, influencer marketing...
3 Reasons Twitter is a Valuable Tool for PR Professionals
For the last several years, social media platforms such as Facebook, Twitter, Instagram, and LinkedIn have become vital tools in Public Relations. By using social media alongside conventional PR methods, PR professionals have the ability to spread their messages to a...
3 Tools to Consider for Designing Social Media Images
Ever wonder how social media images look so polished and vibrant? Marketers can choose from numerous graphic design tools on the market to bring their brand to life on social media. But with so many tools out there how do you know which is right for you? Let’s take a...
3 Reasons Gen Z is an Asset to the Marketing Workforce
Every summer brings a new class of college graduates searching for their place in the workforce and this summer has been no different. Companies post positions for hire to LinkedIn, and recent graduates submit their resumes everywhere and anywhere trying to find the...
The Bad Side To Good Online Website Builders
Building a website for your business can be one of the best ways to express yourself and provide an informative destination for potential customers to learn about you, your products, and your services. Learning to build a website can be daunting and it can require a...