Expertise. Opinions. And some fun.
Our blog posts cover marketing-related issues that run the gamut from technology to psychology.
To keep things really interesting, we also feature occasional profiles of our team members. Dig in.
3 Reasons Twitter is a Valuable Tool for PR Professionals
For the last several years, social media platforms such as Facebook, Twitter, Instagram, and LinkedIn have become vital tools in Public Relations. By using social media alongside conventional PR methods, PR professionals have the ability to spread their messages to a...
3 Tools to Consider for Designing Social Media Images
Ever wonder how social media images look so polished and vibrant? Marketers can choose from numerous graphic design tools on the market to bring their brand to life on social media. But with so many tools out there how do you know which is right for you? Let’s take a...
3 Reasons Gen Z is an Asset to the Marketing Workforce
Every summer brings a new class of college graduates searching for their place in the workforce and this summer has been no different. Companies post positions for hire to LinkedIn, and recent graduates submit their resumes everywhere and anywhere trying to find the...
The Bad Side To Good Online Website Builders
Building a website for your business can be one of the best ways to express yourself and provide an informative destination for potential customers to learn about you, your products, and your services. Learning to build a website can be daunting and it can require a...
Learning all about Lauren, RDW Media Planner and Buyer
Help us give a warm welcome to Lauren Bucci, RDW’s newest Media Planner and Buyer. With her love of collaborative teamwork and helping clients reach their goals, we’re confident she’ll bring your media plan together in a strategic and meaningful way. We sat down to...
Keeping up with Kassandra, Director of Client Engagement
Join us in welcoming our new Director of Client Engagement, Kassandra Coulombe, to the RDW Team. Kassandra comes to us with a passion for helping people by crafting strategic, custom solutions that bring their brand to the next level. With her agency background and...
5 Ways to Make Your Advertising More Inclusive
Diversity in marketing and advertising is important. When selling a product or service you want everyone in your audience to see themselves benefiting from what you have to offer. It is important that everyone feels understood and represented at a deeper level. ...
Going Back to Work at the Office Post-COVID: 4 Tips to Help You Get Ready
We are over a year into the COVID-19 pandemic, and since then many of our daily work routines have changed significantly. The majority of us have now adapted to working remotely. Our conference rooms have transformed into virtual meeting platforms and many operations...
What is a Challenger Brand?
A challenger is a brand aiming to disrupt the market— they are neither a leader or a niche. These brands are ambitious, bold, and go against “the norm”. A big aspect of what makes a challenger brand is authenticity, which is something we have seen to be more...
The Dangers of Consuming Digital Content as an Addictive “Time Filler”
Do you ever find yourself on the web at work browsing endlessly for non-work-related things? Perhaps you are stuck searching for your best friend’s birthday gift at work. You may be in class browsing through Instagram or watching one TikTok video after another. Either...
Animated GIFs vs CSS Sprite Animation For The Web
When it comes to creating elements for your website, or anything for the web, nothing seems to grab the eye better than animation. Like any good thing though, you need to be careful not to take this too far. Remember that your focus should be on adding...
How to Create an Eye-catching Logo
What do we think of when we read about company names like Apple, Twitter, or Nike? We think of a glowing apple. A bright blue bird. A distinct checkmark (or swoosh). All of these companies possess eye-catching logos that are easily identifiable and symbolize the...