Your organization probably isn’t spending enough time or effort on your email marketing strategy. While many businesses consider themselves to be utilizing the tactic—93% of B2B marketers to be exact—we find that most aren’t taking full advantage of email marketing. After all, your audience is there; active email accounts are expected to hit 5.6 billion […]
If you’re a new Google Ads user or perhaps just looking to refresh some of your current campaigns, you might be wondering if you should position your brand on search marketing, display, or maybe both? Truth is, both mediums are highly effective when the proper expectations are set and your company’s business goals are the […]
“Nobody cares how much you know, until they know how much you care.” – Teddy Roosevelt When you are in the throes of finding the right marketing and communications agency, there is one big spiritual question to be asked: is there trust? A trusting relationship requires two ingredients – honesty and ethics. It seems almost […]
Higher education institutions are not all the same and neither are their prospects for that matter. As the higher ed space continues to become saturated, the harder and more essential it becomes for higher ed marketers to recruit and communicate effectively with their “ideal” prospects. Similar to other transactions in our modern digital and information […]
A blog guide to inviting elected officials, dignitaries, and leaders to your next big event; and identifying their role within it. Bonus: what order to recognize officials and what order they should speak in. Congrats! Your company has big news to share and you’re hosting an event. You’ve decided to invite elected officials and other […]