Expertise. Opinions. And some fun.
Our blog posts cover marketing-related issues that run the gamut from technology to psychology.
To keep things really interesting, we also feature occasional profiles of our team members. Dig in.
Keeping up with Kassandra, Director of Client Engagement
Join us in welcoming our new Director of Client Engagement, Kassandra Coulombe, to the RDW Team. Kassandra comes to us with a passion for helping people by crafting strategic, custom solutions that bring their brand to the next level. With her agency background and...
5 Ways to Make Your Advertising More Inclusive
Diversity in marketing and advertising is important. When selling a product or service you want everyone in your audience to see themselves benefiting from what you have to offer. It is important that everyone feels understood and represented at a deeper level. ...
Going Back to Work at the Office Post-COVID: 4 Tips to Help You Get Ready
We are over a year into the COVID-19 pandemic, and since then many of our daily work routines have changed significantly. The majority of us have now adapted to working remotely. Our conference rooms have transformed into virtual meeting platforms and many operations...
What is a Challenger Brand?
A challenger is a brand aiming to disrupt the market— they are neither a leader or a niche. These brands are ambitious, bold, and go against “the norm”. A big aspect of what makes a challenger brand is authenticity, which is something we have seen to be more...
The Dangers of Consuming Digital Content as an Addictive “Time Filler”
Do you ever find yourself on the web at work browsing endlessly for non-work-related things? Perhaps you are stuck searching for your best friend’s birthday gift at work. You may be in class browsing through Instagram or watching one TikTok video after another. Either...
Animated GIFs vs CSS Sprite Animation For The Web
When it comes to creating elements for your website, or anything for the web, nothing seems to grab the eye better than animation. Like any good thing though, you need to be careful not to take this too far. Remember that your focus should be on adding...
How to Create an Eye-catching Logo
What do we think of when we read about company names like Apple, Twitter, or Nike? We think of a glowing apple. A bright blue bird. A distinct checkmark (or swoosh). All of these companies possess eye-catching logos that are easily identifiable and symbolize the...
Announcing Alexandra, Digital Coordinator, Search and Analytics
Help us give a warm welcome to Alexandra Dissanayake, our new Digital Coordinator, Search and Analytics. Alexandra comes to us with a love of problem solving and drilling down to discover solutions that inspire positive change. We sat down to ask her some hard-hitting...
How to Avoid Performative Activism And Make a Positive Change
In the past year, we have witnessed a major shift in social activism. Millions across the globe joined together to fight for justice and equality. Along with that, many companies and organizations expressed their solidarity on their social media pages and websites....
RDW Diversity, Equity, Inclusion, and Racial Justice Annual Report
Examining ourselves as an organization: what we believe, what we’ve done, and the change we’re committed to supporting. We've learned that quiet isn't always peace And the norms and notions of what just is Isn’t always just-ice These four short lines had an undeniable...
Optimizing for Voice Search – Infographic
Have you ever tried to search for your business or service by voice or using a virtual assistant? If your competitors are appearing above you at the top of those searches, you probably haven’t optimized your business listings for voice search. Google has already...
Prioritizing Empathy in Digital Healthcare Marketing
Among marketing efforts, healthcare marketing demands a high level of understanding of your audience. Empathy toward the sensitive situations and emotions of people who need healthcare services is paramount. By ensuring your strategy and messaging are attuned to your...