Expertise. Opinions. And some fun.
Our blog posts cover marketing-related issues that run the gamut from technology to psychology.
To keep things really interesting, we also feature occasional profiles of our team members. Dig in.
Make Way for Martin, RDW Creative Director
Help us give a warm welcome to our new Creative Director, Martin Walsh. With a background in marketing (and music) and a hunger for new ideas, he’s already jumping right in to bring our clients’ campaigns to life. Haven’t met him just yet? We sat down to ask him some...
Handling Social Media Engagement in Public Health Communications
In our years of public health communications, we’ve worked on projects for a variety of initiatives from vaccination to heat safety, disease control and prevention, and more. And whether the goal is increasing awareness of public health initiatives, driving content to...
Understanding Target Audiences: Generational Marketing
We’ve all seen advertisements on different media platforms and thought, “Wow, it’s like they know me.” The ads that entice me are likely not the same ads that target my parents. Why is that? Well, we have different interests, we were born in different generations, and...
3 Reasons to Consider Memes in Marketing
According to the Oxford English Dictionary, a meme is “an element of a culture or system of behavior that may be considered to be passed from one individual to another by nongenetic means, especially imitation.” We often underestimate how impactful memes are to our...
The Value of a Brand Touchstone in Higher Education
For the past several months you and your team have led a branding effort across your university. You’ve facilitated ideation sessions with the Dean and university leaders, soliciting their perspectives. You’ve engaged key audiences and stakeholders including...
Five Bell Ringer Awards Recognize Client Success!
PR Club’s 54th annual Bell Ringer Awards ceremony recognized RDW and its clients for PR and communications excellence in social media, influencers, healthcare, and special events. Our team is once again ringing in the bells! That is the PR Club Bell Ringer Awards! We...
Why You Shouldn’t Worry About the Length of Your Writing
Nobody has ever finished reading the 1,200-plus pages of Tolstoy’s War and Peace and said, “Well, I wish I hadn’t wasted my time on that.” Likewise, nobody has ever read the six words of Hemingway’s* “For sale: baby shoes, never worn.” and thought, “That’s lame.” ...
5 Reasons (and 7 Ways) to Use Case Studies in Your Content Marketing
As marketers, we need to create a blend of content types to reach audiences throughout the buyer’s journey to stay top of mind and guide them to our solution. The journey they go through (in simple terms) looks like this: Buyer recognizes a real or perceived need...
5 Ways Infographics Add Value When Sharing Information
Infographics are a useful tool for simplifying complex information and increasing readability. Research and other forms of work can take a great deal of time and the results are often lengthy and complicated. Although these findings contain important, impressive, and...
How Color Choices On Your Website Impact Visitor Behavior
When building your website there are a lot of things to think about including what platform you’ll use to build your site, hosting, plugins, code, layout, image elements, how it will look on mobile devices, and so much more. Using plenty of white space is always a...
5 Ways to Encourage User Generated Content on Social Media
Social media is a powerful tool that brands can leverage in many ways. We know consumers want to engage with brands that are authentic and can build a community around their offerings online. But what if you could take it a step further? Enter: User-Generated Content...
The Value of Owned, Earned, and Paid Media in Marketing
When it comes to effectively marketing your products, there are three key types of media to consider. From digital marketing strategies to more traditional tactics, each of these is integral to your brand's success. And each can help you gain beneficial exposure for...