Expertise. Opinions. And some fun.
Our blog posts cover marketing-related issues that run the gamut from technology to psychology.
To keep things really interesting, we also feature occasional profiles of our team members. Dig in.
5 Simple Steps to Avoiding a PR Storm
Tips to putting your company’s best face (and message) forward while mitigating potential crisis situations. You don’t need to be in a PR crisis situation to leverage best practices in avoiding them. We can all think of instances where someone’s rogue statement has...
7 Tips for Virtual Media Interviews
Don’t let your message become overshadowed by these common mistakes for virtual media interviews. Like most everything else these days, media interviews have gone virtual. I’ve been asked a few times now if this new setting has helped or hindered my clients in their...
The Revival of Service Journalism
Are you feeling like the term “service journalism” is popping up in many of your PR/communications conversations and readings recently? You’re not alone. Service journalism is experiencing a revival (at least in name). Here’s a bit about what it is and how companies...
Fulfilling A Mission: 2020 Bell Ringer Awards Recognition
You have one mission: to create positive change. What change are you going to create? How are you going to do it? What resources do you need to make it happen? This is the mission and these are the questions RDW’s clients ask themselves and give us the honor to work...
3 Tips to Ensure People Want to Read Your Copywriting
Three? Is that all it takes? Yep. Granted, there are many other things that will boost your efforts to ensure your copywriting is read. Strong keywords, up-to-the-minute SEO, actionable analytics… they’re integral to your content marketing strategy. But the tips I’m...
Breaking Down Silos: The Importance of Communicating with Teams & Vendors
The next time you go out to see a live band, hopefully sometime soon, look around at all the people on stage performing, working in the wings or backstage, standing behind the mixing board, sitting at the merch table, or waiting outside with the trucks ready to tear...
A Marketer’s Checklist for Building a New Website
If your business were a car, an outdated website would be like driving on a spare tire. It will need to be replaced, and if it’s not, it will cause major problems. Building a new website is a perfect opportunity to align business objectives, customer personas, and...
Telling a Holistic Marketing Story
When integrated marketing isn’t always seamless, you can still connect the dots and tell a holistic story of your marketing efforts and their results. The phrase “integrated marketing” has become somewhat cliché, but the execution of it has far from been perfected....
Making Positive Change Through Impaired Driving Advertising
Most of us know someone, have heard stories, or have even been directly impacted by impaired driving. But just being aware of the very real dangers and tragedy wasn’t stopping the problem. In late 2017, alcohol-impaired accidents had reached a staggering all-time high...
4 Tips for Marketing Communications During the COVID-19 Pandemic
The COVID-19 pandemic has taught all of us many new things… how to become skilled in every virtual meeting technology; how to update our Google My Business listings; mastering parenting, teaching, and working simultaneously; and that “Cheryl” really is the worst...
Why Print Media Shouldn’t Be Written Off: Traditional Media Strategy in a Digital World
Newspapers, magazines, brochures, direct mail. These media tactics – all of which fall under the advertising channel of print media – seem to have an outdated and irrelevant feel in today’s digital world, right? Wrong. Why is it important to consider including print...
How to Update Your Google My Business Listing for COVID-19
Times are tough right now, especially for small businesses. With many small businesses being forced to shut down temporarily and/or adjust their services, it's crucial that customers are in the know. One of the easiest ways to do this is by updating your Google My...