Help us give a warm welcome to Preston Naclerio, the newest IA/UX Designer on our iFactory team. Preston comes to us with a BA in Visual Design from Curry College and certifications in HTML5, CSS3, and User Experience Design. Take a minute to learn a little more about him and you’ll see why we’re so […]
As many of my RDW colleagues have written, a strong marketing framework begins with doing your research. Focus groups are a form of market research designed to gather qualitative insights and feedback to inform marketing decisions. They are used to test campaign concepts or marketing ideas, probe brand perceptions, or uncover new insights. It’s most […]
With fast-growing technology and changing user engagement, developers must look for new ways to adapt and stand out. The good news? Augmented reality can help capture some of this engagement, create memorable experiences for users, and build your brand recognition. What is Augmented Reality? Augmented Reality (AR) is a three-dimensional experience that combines the real […]
Thanksgiving is just around the corner! This, of course, means everyone is anxiously preparing to inhale mass quantities of delicious food like a Dyson vacuum taking to that hard-to-reach corner of your bedroom after years of neglect. It also means that we’re nearing the end of the calendar year, and your organization is likely fine-tuning […]
The holidays are always one of the most wonderful times of the year. For many, it’s the season to wind down and enjoy time spent with family and friends, but marketers know it’s also a great time to generate new leads. But which trends will make an impact on your big holiday campaign? From Thanksgiving […]