Become informed
We like to share our expertise and insights on a wide variety of topics relevant to marketing — and marketers. So dig in — and reach out, if you want to take a deeper dive into something you read here.
Harnessing the Power of Google Search for Marketing
As a college intern studying marketing, I’ve learned that understanding consumer behavior is key to successful ad campaigns and business growth. Google Search provides insights into consumer thoughts, questions, and interests, strengthening overall marketing...
Hello Hayley, RDW Public Relations Account Executive
Say hello to the newest member of our public relations team, Hayley Bick. Hayley comes to us with a love of relationship building and more than eight years of agency experience across a wide range of industries. Take a minute to learn a little more about her, and...
The Ultimate Guide to Creating an AI Chat Assistant (That Doesn’t Feel Like a Chatbot)
Ever felt like you're playing an endless game of hide and seek on a website, clicking through menus and links trying to find what you need? Trust me, we’ve all been there. But guess what? There's a way to make that frustrating experience a whole lot easier! Enter AI...
RDW Group Leads 56th Annual Bell Ringers with 13 Awards
Awards recognize work across myriad industries including healthcare, economic development, non-profit, and B2C PROVIDENCE, R.I., June 10, 2024 — RDW Group, the Providence-based integrated marketing firm, took home 13 awards – the most of any entrant – at the 56th...
How to Incorporate Emotional Marketing Tactics in your Next Campaign
As marketers, we know that emotions play a big part in advertising and marketing. It’s our job to create positive emotional connections between our target audience and our brand. This is essential for customer retention and brand loyalty in markets where many...
AI in Marketing… Let’s Talk About It
Look, we get it. Since the advent of artificial intelligence (AI), it has been met with a range of reactions from curious to apprehensive. It seems as though many of us have been disturbed by the idea thanks to pop culture ever since the release of films like The...
Understanding Website Accessibility
If you want your website to effectively reach and serve everyone, it is critical to understand the importance of accessibility. iFactory’s Director of UX and Design Jeremy Perkins, our resident expert on web accessibility, recently shared his insights on what it means...
RDW Group Kicks off 2024 by Unveiling New Branding
Nationally-recognized advertising, digital, and PR agency embraces a new brand that’s more reflective of industry and clients. Providence, R.I.-based RDW Group today unveiled its refreshed brand with a new positioning and identity. The new brand position, “Become...
Recognizing Ronan, RDW PR Coordinator
Help us give a warm welcome to RDW’s newest PR Coordinator, Ronan Khalsa. Ronan comes to us with a background in sports marketing and a love for seeing the impact when campaigns come together. Haven’t met him yet? We sat down and asked him some questions to help you...
Join us in Welcoming Jessica, RDW SEM Specialist
Say hello to the newest Search Engine Marketing (SEM) Specialist on the RDW team, Jessica Manchester. With a love for creative thinking and solving puzzles, we’re confident she has what it takes to help your campaigns succeed. Take a minute to learn a little more...
Public Health Communications: Reaching Vulnerable and Underserved Communities
Communicating the integral messaging of public health initiatives can be a complicated feat. The messaging can be sensitive, always important, and oftentimes complex. Audiences are sometimes broad or very narrow. The key individuals you want to reach, especially those...
Announcing Ariane, RDW Copywriter
Help us give a warm welcome to the newest Copywriter on the RDW team, Ariane Komyati! With experience as a SAG-Aftra member, a background in writing, and a love of creativity, we know she’ll fit right in. We sat down and asked her some questions to help you get to...