Expertise. Opinions. And some fun.

Our blog posts cover marketing-related issues that run the gamut from technology to psychology.
To keep things really interesting, we also feature occasional profiles of our team members. Dig in.

Enter Erin, RDW Media Planner

Enter Erin, RDW Media Planner

Help us give a warm welcome to our newest media planner, Erin Mullaney! With a love of learning and an enthusiasm for positive change, we’re confident she has what it takes to help your media strategy make an impact. Take a minute to learn a little more about her and...

3 Tips to Help Attract Your Target Audience

3 Tips to Help Attract Your Target Audience

The business world is exciting – B2B, B2C, education, non-profits – all help us uniquely drive positive change in our world. But it can sometimes be daunting. What if you’re having difficulty generating an audience? What if people aren’t interested in your products or...

Why TikTok for Marketers?

Why TikTok for Marketers?

If you ask anyone between thirteen and forty years of age if they have heard of or used the app TikTok, the chances that they will answer “yes” are extremely high. With over one billion users all over the world, including an estimated eighty-five million people in the...

5 Simple Steps to Avoiding a PR Storm

5 Simple Steps to Avoiding a PR Storm

Tips to putting your company’s best face (and message) forward while mitigating potential crisis situations. You don’t need to be in a PR crisis situation to leverage best practices in avoiding them. We can all think of instances where someone’s rogue statement has...

7 Tips for Virtual Media Interviews

7 Tips for Virtual Media Interviews

Don’t let your message become overshadowed by these common mistakes for virtual media interviews. Like most everything else these days, media interviews have gone virtual. I’ve been asked a few times now if this new setting has helped or hindered my clients in their...

The Revival of Service Journalism

The Revival of Service Journalism

Are you feeling like the term “service journalism” is popping up in many of your PR/communications conversations and readings recently? You’re not alone. Service journalism is experiencing a revival (at least in name). Here’s a bit about what it is and how companies...