Expertise. Opinions. And some fun.
Our blog posts cover marketing-related issues that run the gamut from technology to psychology.
To keep things really interesting, we also feature occasional profiles of our team members. Dig in.
When Using WordPress Plugins Goes Too Far
WordPress is one of the most popular CMS platforms for building just about any website you can imagine and companies of all sizes have adopted this platform for their development needs. So what makes WordPress so great? For one thing, WordPress has made big strides...
The 4 Steps to Thriving While Working Remotely
Like many of you across the globe, we here at RDW are currently settling into our new remote-based work environment. A familiar scenario for some, and uncharted territory for many, working remotely can be a big shift from the usual office setting. This particular...
What are Google Local Services Ads?
Have you searched for a local handyman, plumber, electrician, or pest control company near you recently? You may have noticed the results look a bit different lately. As you can see in the example below, the top-tier placements for these types of local searches are no...
Presenting Preston, iFactory IA/UX Designer
Help us give a warm welcome to Preston Naclerio, the newest IA/UX Designer on our iFactory team. Preston comes to us with a BA in Visual Design from Curry College and certifications in HTML5, CSS3, and User Experience Design. Take a minute to learn a little more about...
Understanding Market Research Options: Focus Groups
As many of my RDW colleagues have written, a strong marketing framework begins with doing your research. Focus groups are a form of market research designed to gather qualitative insights and feedback to inform marketing decisions. They are used to test campaign...
Why Augmented Reality Should be Part of Your Development Toolkit
With fast-growing technology and changing user engagement, developers must look for new ways to adapt and stand out. The good news? Augmented reality can help capture some of this engagement, create memorable experiences for users, and build your brand recognition....
How Social Media Content Strategy is Like Thanksgiving Dinner
Thanksgiving is just around the corner! This, of course, means everyone is anxiously preparing to inhale mass quantities of delicious food like a Dyson vacuum taking to that hard-to-reach corner of your bedroom after years of neglect. It also means that we’re nearing...
2019 Holiday Marketing Trends
The holidays are always one of the most wonderful times of the year. For many, it’s the season to wind down and enjoy time spent with family and friends, but marketers know it’s also a great time to generate new leads. But which trends will make an impact on your big...
6 Key Elements of a Strong Digital Framework
These days, everyone is doing digital marketing. But that doesn’t necessarily mean they’re doing it well. Digital is continuing to grow and change rapidly and remains one of the most effective ways for businesses to hone in on new customers and expand their reach...
5 Ways Determine If Your Website and Marketing Copy Need an Update
You recently wrote the latest version of your website and marketing materials. You carefully crafted your messages. You honed lines to meet Facebook character counts, and you expounded gracefully in long-form Instagram posts. You made best guesses at Google algorithms...
Tracking Your Ad Sales Using Amazon Attribution
Navigating your way through a multi-channel marketing campaign is no easy task, especially when it comes to making crucial decisions on what’s working and what’s not. For Amazon retailers, that process just got a whole lot easier with Amazon Attribution. What is...
Top 6 Benefits of Using AI Chatbots on Your Site
With the continuous changes taking place with website development, it’s important to find new ways to improve user engagement while freeing up your time to focus on other business initiatives. Chatbots are here to help. Before we dive into the top 6 benefits, let’s...