Become informed
We like to share our expertise and insights on a wide variety of topics relevant to marketing — and marketers. So dig in — and reach out, if you want to take a deeper dive into something you read here.
AI in Marketing… Let’s Talk About It
Look, we get it. Since the advent of artificial intelligence (AI), it has been met with a range of reactions from curious to apprehensive. It seems as though many of us have been disturbed by the idea thanks to pop culture ever since the release of films like The...
Understanding Website Accessibility
If you want your website to effectively reach and serve everyone, it is critical to understand the importance of accessibility. iFactory’s Director of UX and Design Jeremy Perkins, our resident expert on web accessibility, recently shared his insights on what it means...
RDW Group Kicks off 2024 by Unveiling New Branding
Nationally-recognized advertising, digital, and PR agency embraces a new brand that’s more reflective of industry and clients. Providence, R.I.-based RDW Group today unveiled its refreshed brand with a new positioning and identity. The new brand position, “Become...
Recognizing Ronan, RDW PR Coordinator
Help us give a warm welcome to RDW’s newest PR Coordinator, Ronan Khalsa. Ronan comes to us with a background in sports marketing and a love for seeing the impact when campaigns come together. Haven’t met him yet? We sat down and asked him some questions to help you...
Join us in Welcoming Jessica, RDW SEM Specialist
Say hello to the newest Search Engine Marketing (SEM) Specialist on the RDW team, Jessica Manchester. With a love for creative thinking and solving puzzles, we’re confident she has what it takes to help your campaigns succeed. Take a minute to learn a little more...
Public Health Communications: Reaching Vulnerable and Underserved Communities
Communicating the integral messaging of public health initiatives can be a complicated feat. The messaging can be sensitive, always important, and oftentimes complex. Audiences are sometimes broad or very narrow. The key individuals you want to reach, especially those...
Announcing Ariane, RDW Copywriter
Help us give a warm welcome to the newest Copywriter on the RDW team, Ariane Komyati! With experience as a SAG-Aftra member, a background in writing, and a love of creativity, we know she’ll fit right in. We sat down and asked her some questions to help you get to...
Getting to Know Karen, RDW Accounts Payable and Billing Coordinator
Join us in welcoming Karen Into to RDW Accounts Payable team! As a numbers person with a love of problem solving, we’re confident she's got the skills to help keep us on track. Take a minute to learn a little more about her and why we’re so excited to have her join...
2023 Bell Ringer Awards: Driving Positive Change with Our Client Partners
RDW represents our clients and brings home three 2023 Bell Ringer awards during 55th annual event. One of our favorite things about the clients we work with each day is they believe in the same mantra as us: driving positive change. And it is through our work together...
How to Set (and Achieve) Meaningful Social Media Goals
Social media marketing is a constantly evolving field that has given companies of all sizes a platform to reach new audiences and achieve their business goals. So, with things always changing, how can you tell if your paid and organic campaigns are doing well? That's...
How to Conquer Email Template Display Issues
Email marketing is a powerful tool for businesses of all sizes. It allows you to reach out to customers, build relationships, and promote your products or services. But, one of the biggest challenges facing email marketers? Ensuring that your email campaigns display...
5 Considerations When Developing an Effective Content Strategy
Content is what keeps the social media engine burning – and it’s also one of the most challenging aspects of engaging your audience. The most successful digital presence begins with a cohesive, and well-articulated strategy. Use yours as a structure to reach your...