Economics is a hidden piece of advertising and marketing. It can explain the many reasons why people make certain choices and take specific actions. Freakonomics by Steven D. Levitt and Stephen J. Dubner looks at “the hidden side of everything.” Their perspective is important to marketers because the authors explain the incentives behind everyday consumer […]
In recent years, many higher education institutions have started to expand their social media presence. Not only does social media help to engage current students, but it allows prospective students to feel like part of the school community before they even arrive on campus. Social media also gives alumni an easy, accessible way to stay […]
Tracking your site performance is essential to understanding your audience and the customer journey. There are multiple solutions available for tracking your site’s performance, but one of the easiest to implement (and with the lowest barrier to entry) is Google Analytics. For those of you unfamiliar with Google Analytics, it is a free solution (up […]
As a higher education marketing communications professional you wear many hats. One day you’re managing a task force comprised of associate deans, high-powered alums and staff in a branding exercise. The next day you’re defending the tactics chosen for your latest enrollment marketing campaign. And every day – yes, every day – you’re living life […]
Your organization probably isn’t spending enough time or effort on your email marketing strategy. While many businesses consider themselves to be utilizing the tactic—93% of B2B marketers to be exact—we find that most aren’t taking full advantage of email marketing. After all, your audience is there; active email accounts are expected to hit 5.6 billion […]