Expertise. Opinions. And some fun.
Our blog posts cover marketing-related issues that run the gamut from technology to psychology.
To keep things really interesting, we also feature occasional profiles of our team members. Dig in.
Embracing Your Strengths in the New Year
Identifying and leveraging your CliftonStrengths to be at your best as an individual, team contributor, and leader. Achiever | Relator | Individualization | Developer | Discipline There are a whole lot of “new year, new you” tropes out there every January (I’m guilty...
The Impact of COVID-19 on the Social Media Landscape
With more people staying at home and wanting to stay connected, even virtually, social media has seen a spike in usage since the start of the pandemic. Being an avid social media user myself, it’s been interesting to see how the platforms evolved over the past months...
The Power of Influencer Marketing
This past holiday season everyone was looking for gifts for their family and friends that were meaningful and reliable, especially during this time when online shopping is essential. Who did they look to when they needed ideas for what to buy? These days, many turn to...
Building Client Relationships in a Virtual World
Five tips to fostering connections and building client relationships in a virtual space. In March, it seemed a hiatus from in-person work, events, and activities would mean just a brief pause in our busy, very face-to-face-focused lives. After all, how would we be...
5 Tips to Getting Your News Heard in a Complex News Cycle
The year 2020 has been, to say the least, very complex. And it’s brought with it a very complex news cycle. The COVID-19 pandemic. Elections. Social justice. Economic recession. It’s critical these crises and conversations be heard. Even the holiday season, as welcome...
Protect Your WordPress Site from Possible Disaster
You’ve spent hours designing and developing your WordPress site to build your brand and provide prospects with valuable information. Now what? With all of your efforts and the costs associated with the development of your site, you need to protect your investment....
5 Landing Page Design Ideas for Higher Education
We all know that an effective landing page can capture a lead or make a sale, but they’re not only popular in the B2B sphere. When thinking of higher education specifically, schools can apply these same principles to generate interest. Capturing a prospective...
RDW Group Partners with Fall River’s Blount Fine Foods
RDW’s Work Will Support Blount’s Prepared Meals National Growth Strategy PROVIDENCE, R.I. – November 11, 2020 – RDW Group, the Providence-based integrated marketing communications firm, has been selected by Fall River, Mass.-based Blount Fine Foods to...
Behind the Scenes: Your Production Manager’s Role on the Creative Team
“Production manager.” When I tell people what I do, they tend to nod and say, “That’s interesting.” If only they knew how true that is. Here at RDW Group, there’s a lot more going on behind the scenes in the working life of a production manager than you may think....
Who Stole the Cookies from the Internet?
It’s time to talk about the expiration date on those cookies, and no, we’re not talking about the ones in your cabinet. We’re talking about the ones on the web. The ones that allow you to learn more about your website visitors. The ones that help you retarget those...
Banking Doesn’t Have to be Boring: Marketing for Banks & Credit Unions
While banking might never be described with synonyms of “exciting,” there’s no reason banks or credit unions should resign themselves to boring, unimaginative, look-alike marketing campaigns. Here are three ideas to keep in mind when thinking about launching a new...
RBG and Me: Reflections on the Impact of Ruth Bader Ginsberg
As I take a moment to reflect on the passage of Justice Ruth Bader Ginsberg, it is difficult not to be aware of the monumental changes she brought about especially in our business and especially to the women in our business (or girls as we were referred to back then)....