Expertise. Opinions. And some fun.
Our blog posts cover marketing-related issues that run the gamut from technology to psychology.
To keep things really interesting, we also feature occasional profiles of our team members. Dig in.
What are Google Local Services Ads?
Have you searched for a local handyman, plumber, electrician, or pest control company near you recently? You may have noticed the results look a bit different lately. As you can see in the example below, the top-tier placements for these types of local searches are no...
Presenting Preston, iFactory IA/UX Designer
Help us give a warm welcome to Preston Naclerio, the newest IA/UX Designer on our iFactory team. Preston comes to us with a BA in Visual Design from Curry College and certifications in HTML5, CSS3, and User Experience Design. Take a minute to learn a little more about...
Understanding Market Research Options: Focus Groups
As many of my RDW colleagues have written, a strong marketing framework begins with doing your research. Focus groups are a form of market research designed to gather qualitative insights and feedback to inform marketing decisions. They are used to test campaign...
Why Augmented Reality Should be Part of Your Development Toolkit
With fast-growing technology and changing user engagement, developers must look for new ways to adapt and stand out. The good news? Augmented reality can help capture some of this engagement, create memorable experiences for users, and build your brand recognition....
How Social Media Content Strategy is Like Thanksgiving Dinner
Thanksgiving is just around the corner! This, of course, means everyone is anxiously preparing to inhale mass quantities of delicious food like a Dyson vacuum taking to that hard-to-reach corner of your bedroom after years of neglect. It also means that we’re nearing...
2019 Holiday Marketing Trends
The holidays are always one of the most wonderful times of the year. For many, it’s the season to wind down and enjoy time spent with family and friends, but marketers know it’s also a great time to generate new leads. But which trends will make an impact on your big...
6 Key Elements of a Strong Digital Framework
These days, everyone is doing digital marketing. But that doesn’t necessarily mean they’re doing it well. Digital is continuing to grow and change rapidly and remains one of the most effective ways for businesses to hone in on new customers and expand their reach...
5 Ways Determine If Your Website and Marketing Copy Need an Update
You recently wrote the latest version of your website and marketing materials. You carefully crafted your messages. You honed lines to meet Facebook character counts, and you expounded gracefully in long-form Instagram posts. You made best guesses at Google algorithms...
Tracking Your Ad Sales Using Amazon Attribution
Navigating your way through a multi-channel marketing campaign is no easy task, especially when it comes to making crucial decisions on what’s working and what’s not. For Amazon retailers, that process just got a whole lot easier with Amazon Attribution. What is...
Top 6 Benefits of Using AI Chatbots on Your Site
With the continuous changes taking place with website development, it’s important to find new ways to improve user engagement while freeing up your time to focus on other business initiatives. Chatbots are here to help. Before we dive into the top 6 benefits, let’s...
Join us in Welcoming Janet, Director of Digital Services
Introducing Janet Farrell, our new Director of Digital Services. Janet comes to us with a love of innovative thinking and years of experience delivering successful data-driven marketing campaigns both in-house and on the agency side. We sat down to ask her some hard...
Meet Mairin, RDW Media Strategist
Help us give a warm welcome to the newest media strategist on our RDW team, Mairin Cunnie. A fan of growing relationships, we’re confident she has the skills and passion to make your media strategy shine. Read on to learn a little more about her and you’ll see why Do...