Expertise. Opinions. And some fun.
Our blog posts cover marketing-related issues that run the gamut from technology to psychology.
To keep things really interesting, we also feature occasional profiles of our team members. Dig in.
How to Create an Eye-catching Logo
What do we think of when we read about company names like Apple, Twitter, or Nike? We think of a glowing apple. A bright blue bird. A distinct checkmark (or swoosh). All of these companies possess eye-catching logos that are easily identifiable and symbolize the...
Announcing Alexandra, Digital Coordinator, Search and Analytics
Help us give a warm welcome to Alexandra Dissanayake, our new Digital Coordinator, Search and Analytics. Alexandra comes to us with a love of problem solving and drilling down to discover solutions that inspire positive change. We sat down to ask her some hard-hitting...
How to Avoid Performative Activism And Make a Positive Change
In the past year, we have witnessed a major shift in social activism. Millions across the globe joined together to fight for justice and equality. Along with that, many companies and organizations expressed their solidarity on their social media pages and websites....
RDW Diversity, Equity, Inclusion, and Racial Justice Annual Report
Examining ourselves as an organization: what we believe, what we’ve done, and the change we’re committed to supporting. We've learned that quiet isn't always peace And the norms and notions of what just is Isn’t always just-ice These four short lines had an undeniable...
Optimizing for Voice Search – Infographic
Have you ever tried to search for your business or service by voice or using a virtual assistant? If your competitors are appearing above you at the top of those searches, you probably haven’t optimized your business listings for voice search. Google has already...
Prioritizing Empathy in Digital Healthcare Marketing
Among marketing efforts, healthcare marketing demands a high level of understanding of your audience. Empathy toward the sensitive situations and emotions of people who need healthcare services is paramount. By ensuring your strategy and messaging are attuned to your...
Embracing Your Strengths in the New Year
Identifying and leveraging your CliftonStrengths to be at your best as an individual, team contributor, and leader. Achiever | Relator | Individualization | Developer | Discipline There are a whole lot of “new year, new you” tropes out there every January (I’m guilty...
The Impact of COVID-19 on the Social Media Landscape
With more people staying at home and wanting to stay connected, even virtually, social media has seen a spike in usage since the start of the pandemic. Being an avid social media user myself, it’s been interesting to see how the platforms evolved over the past months...
The Power of Influencer Marketing
This past holiday season everyone was looking for gifts for their family and friends that were meaningful and reliable, especially during this time when online shopping is essential. Who did they look to when they needed ideas for what to buy? These days, many turn to...
Building Client Relationships in a Virtual World
Five tips to fostering connections and building client relationships in a virtual space. In March, it seemed a hiatus from in-person work, events, and activities would mean just a brief pause in our busy, very face-to-face-focused lives. After all, how would we be...
5 Tips to Getting Your News Heard in a Complex News Cycle
The year 2020 has been, to say the least, very complex. And it’s brought with it a very complex news cycle. The COVID-19 pandemic. Elections. Social justice. Economic recession. It’s critical these crises and conversations be heard. Even the holiday season, as welcome...
Protect Your WordPress Site from Possible Disaster
You’ve spent hours designing and developing your WordPress site to build your brand and provide prospects with valuable information. Now what? With all of your efforts and the costs associated with the development of your site, you need to protect your investment....