Become informed
We like to share our expertise and insights on a wide variety of topics relevant to marketing — and marketers. So dig in — and reach out, if you want to take a deeper dive into something you read here.
Why Every Business Needs a Strong Digital Presence: (Yes, Even Yours)
In today’s hyper-connected world, not having a strong digital presence is like opening a store in the middle of the desert. It could be the best store in the world, but without a way for people to find it, it’s just a mirage. So, let’s talk about why every business...
Boost Your Impact: The Power of UX in Marketing
In today’s digital-first world, creating a great user experience (UX) is one of the most powerful tools for marketers. With consumer expectations at an all-time high, brands that prioritize a seamless, enjoyable experience are not only winning loyal customers but also...
From a Bilingual Perspective: Building a Multilingual Marketing Strategy for Multicultural Audiences
As a bilingual intern fluent in both Spanish and English, I bring a unique perspective to creating multilingual marketing strategies that break down language barriers. Here are my top tips for building culturally sensitive and effective content for multilingual...
Getting to Know Kyra, RDW Social Media Coordinator
Help us give a warm welcome to RDW Group's newest Social Media Coordinator, Kyra Northup. A recent Johnson & Wales University grad, Kyra comes to us with a wealth of internship experience in social media and influencer/creator relations. Haven’t met her yet? We...
Inviting Elected Officials and Community Leaders to An Event
A guide on how to invite politicians and elected officials to your next big event; identifying their role within it; the speaking order for elected officials; how to prepare for day-of and what to do post-event. Congrats! Your company has big news to share and you’re...
Harnessing the Power of Google Search for Marketing
As a college intern studying marketing, I’ve learned that understanding consumer behavior is key to successful ad campaigns and business growth. Google Search provides insights into consumer thoughts, questions, and interests, strengthening overall marketing...
Hello Hayley, RDW Public Relations Account Executive
Say hello to the newest member of our public relations team, Hayley Bick. Hayley comes to us with a love of relationship building and more than eight years of agency experience across a wide range of industries. Take a minute to learn a little more about her, and...
The Ultimate Guide to Creating an AI Chat Assistant (That Doesn’t Feel Like a Chatbot)
Ever felt like you're playing an endless game of hide and seek on a website, clicking through menus and links trying to find what you need? Trust me, we’ve all been there. But guess what? There's a way to make that frustrating experience a whole lot easier! Enter AI...
RDW Group Leads 56th Annual Bell Ringers with 13 Awards
Awards recognize work across myriad industries including healthcare, economic development, non-profit, and B2C PROVIDENCE, R.I., June 10, 2024 — RDW Group, the Providence-based integrated marketing firm, took home 13 awards – the most of any entrant – at the 56th...
How to Incorporate Emotional Marketing Tactics in your Next Campaign
As marketers, we know that emotions play a big part in advertising and marketing. It’s our job to create positive emotional connections between our target audience and our brand. This is essential for customer retention and brand loyalty in markets where many...
AI in Marketing… Let’s Talk About It
Look, we get it. Since the advent of artificial intelligence (AI), it has been met with a range of reactions from curious to apprehensive. It seems as though many of us have been disturbed by the idea thanks to pop culture ever since the release of films like The...
Understanding Website Accessibility
If you want your website to effectively reach and serve everyone, it is critical to understand the importance of accessibility. iFactory’s Director of UX and Design Jeremy Perkins, our resident expert on web accessibility, recently shared his insights on what it means...