Digital marketing is constantly evolving. Nowadays incorporating digital tactics in your strategy can make your approach more flexible, more personal and in many cases, more engaging than using traditional marketing methods alone. Whether the tactics are social media, SEO, email, a website or a combination of these and more making an impact has never been […]
Help us give a warm welcome to Kerry Davis Jacob, our new Director of Client Engagement. Kerry comes to us with experience in Higher Ed and Finance and a love for solving challenges that we can’t wait to see in action. We sat down to ask her some questions to help you get to know […]
Introducing the newest Producer on our iFactory team, Melissa Ranalli. A fan of being at the “center of the wheel” of a project, we’re confident she has the skills and passion to pull your next project together. Learn a little more about her and you’ll see why. Do you have any nicknames we should know […]
If you have not seen or heard an ad for a local bank or credit union (other than your own) in the last couple of days stop reading now… Okay, since you’re still here, we’ve clearly established that most financial institutions dedicate significant levels of resources toward marketing their brand and/or products through paid and […]
These days, it seems like everyone has a voice assistant or smart speaker to help them with their day-to-day lives. Even if you don’t have one, you’re guaranteed to have heard people discussing the benefits and drawbacks of new technology like Alexa, Siri, or Google Home. So, what do you need to consider when it comes […]