Expertise. Opinions. And some fun.

Our blog posts cover marketing-related issues that run the gamut from technology to psychology.
To keep things really interesting, we also feature occasional profiles of our team members. Dig in.

Sending in Sara, RDW Social Media Coordinator

Sending in Sara, RDW Social Media Coordinator

Help us give a warm welcome (or should we say welcome back) to Social Media Coordinator, Sara Gasrow. A recent Johnson & Wales grad, Sara may be the newest face on the social team, but she’s no stranger to RDW Group. She interned with us not once, but twice, and...

Say hello to Steph, RDW Account Executive

Say hello to Steph, RDW Account Executive

Join us in welcoming the newest Account Executive on our RDW team, Stephanie Nademlynsky. With a background in psychology and a love of learning, we’re confident she’s the perfect person to help your brand succeed (no matter which goals you find the most important)....

The Only UTM Builder You Will Ever Need

The Only UTM Builder You Will Ever Need

What are UTM parameters?  UTM parameters are short pieces of text that are added to the end of a URL in an ad. These parameters send data to Google Analytics that tells you more about where the ad came from, what the content was and what marketing campaign it was a...

How Marketers Can Reach Generation Z

How Marketers Can Reach Generation Z

Generation Z is known for being many things: the TikTok dancers, phone addicts, and also social justice advocates. Born between 1997 and 2012, this generation has grown up fast, and they’re ready to enter the workforce!    During the pandemic when the world turned...