It seems like there’s just about every brand and topic out there vying for our attention these days. In a marketing 24/7/365 world, making your own campaign memorable isn’t always so easy. Here’s some tips on how to make your marketing campaign stand out from the crowd: Determine the heart of your campaign The topic […]
Introducing our new digital analytics strategist, Kelsey Terbil. A big believer in the creativity behind the numbers, Kelsey comes to us with an economics degree from DePaul and the skills to analyze data from different points of view. Take a minute to learn a little more about her and you’ll see why we’re so excited […]
You spent a lot of time writing (and rewriting) that article, blog post, annual report, or whatever else you wrote. So before you release it to the world, share it with a good copy editor. Their input can go a long way toward improving what may already be a pretty fine piece. A copy editor […]
Whether you use Adobe Animate or Google Web Designer for developing your banner ads, keeping file size down and making sure banners load quickly is crucial to your success. After all, if your target audience doesn’t see your ads before leaving the page all your efforts will be going to waste. When creating traditional HTML5 […]
Economics is a hidden piece of advertising and marketing. It can explain the many reasons why people make certain choices and take specific actions. Freakonomics by Steven D. Levitt and Stephen J. Dubner looks at “the hidden side of everything.” Their perspective is important to marketers because the authors explain the incentives behind everyday consumer […]