Public relations
Prepare for successful public relations
Our expert public relations practitioners have more than 100 years of combined experience serving diverse industries like healthcare, higher education, financial services, nonprofits, energy, retail, B2B, travel and tourism, hospitality, and more.
A full-service public relations agency
- public relations strategy and execution
- media materials and PR content development
- media relationship building and nurturing
- media training
- presentation training
- crisis communications (plan development, training, and support)
- community and government relations
- measurement and reporting
- expert positioning (commentary facilitation, contributed articles, awards, speaking opportunities)
We’ll help you build and maintain a positive image, manage your reputation, and foster strong relationships with your customers, the media, investors, and the general public.
The personal side of public relations
Right off the bat, you’ll find that we are deeply invested in your success. Our work ethic and client-focused culture encourage seamless integration with your organization; in fact, many of our clients invite us into their protected work environments as if we were employees, with native ID badges, email addresses, and secure access to sensitive materials. This level of access — and trust — allows us to provide greater value to you and builds a far more successful PR relationship.
From our team
While earned media is key, we also prioritize complementary strategies —like community relations, content creation, events and more – to maximize message visibility and impact.
Michael Masseur | Director, Public Relations
We make sure your story is told
While we have deep expertise in all facets of public relations, we’re not beholden to rigid, regimented, traditional tactics. We’re flexible, creative, and seasoned pros who draw on our wealth of diverse perspectives (including career experience in law, city management, and higher education) to craft the public relations program that will work best for you. We know how to make the most of the burgeoning relevance and potential of podcasters, influencers, community-based news sites, and digital-only outlets.
As strong writers and content developers, we can turn your messaging (even when it’s technical) into interesting storytelling opportunities that demand attention. Our solid and extensive media relationships reach across New England and beyond, so we know who to contact on your behalf. And our ongoing exploration and evaluation of new technologies and vendor platforms means we’re always ready to employ something new when it’s the right PR solution for you.